Spotlight on UNICEF: Building an Integrated Marketing and Communications Function, From Leadership to Execution

Catch UNICEF’s exclusive session from Sydney’s powerUP Day as their marketing and communications leaders share how to build a cohesive, high-impact strategy.

• Libby Hodgson, Chief Marketing Officer 
• Anita Quigley, Head of Media and Public Affairs
• Gemma Hill, Head of Brands and Campaigns

What You'll Learn:

In today’s fast-paced media landscape, trust, brand presence, and strategic storytelling are more critical than ever. This on-demand session unpacks how brands can navigate evolving media cycles, drive engagement through social media and leverage data and insights. 

• How to understand your brand perception and build trust
• How to align marketing and communications for greater impact
• Data-driven insights for effective media and public affairs strategies
• Examples of localised, relevant campaign execution