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Discover How To Develop a Crisis Response Plan That Isn't Reactive

When things go wrong in the digital age, people start tweeting, which is why it's essential to have a process in place. But where do you start? 

In this webinar, we will cover the basics of a crisis communication strategy, including how to craft strategic responses. Join us to learn:

Why you need to preplan your crisis comms responses,

What the four elements of the CARE model are,

How to build effective crisis campaigns, and 

View examples of successful crisis strategies 

Mastering Brand Crisis and Reputation

Recently, we took an inside look at the top communicators’ playbooks when it comes to managing brand crisis and reputation. We'll share several of those insights during the webinar in addition to exploring several crisis communication campaigns that failed because of an absence of strategic thinking. 

On demand webinar. Learn how to respond strategically in the wake of a brand crisis with a comprehensive crisis communication plan.

Strategic Crisis Communication

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Strategic Crisis Communications

Successfully harnessing the power of AI all starts with the prompt. 💯

Once you unlock the formula for truly effective prompts, it becomes much easier to realize the value of AI for elevating your social program. 

Social managers can tap into AI tools for image generation, crisis management, videos, and campaign planning — reducing the demands on their time and making busy days go a bit smoother!

If you’re struggling to come up with prompts and need some inspiration, download this guide to access 80+ unique examples that can easily be adapted for your needs.

Free resource with 80+ AI prompt ideas for social media. Inspiration for AI content creation, crisis management, campaign planning and more!

80+ AI Prompts for Social Media [Free download]

Are you struggling to decode the AI hype and understand what this new breed of tools can really do for PR and communications professionals? Help is here! 

This no-nonsense guide gives you a clear overview of the current capabilities of AI technology and explains exactly how the different tools can be used to assist with the everyday work of PR and communications. The guide covers: 

If you’re ready to start integrating AI into your workflows to save time and supercharge your PR results, get your copy of the guide today! 

Confused by AI hype? This simple guide explains exactly how you can use AI for PR and communications.

The Simple Guide to AI in PR and Comms

The Simple Guide to AI in PR and Communications

Raise your hand if you’re a social media manager who’s ever run out of time for tasks like “write and film 5 TikTok videos for next week” or “plan a month-long campaign for an upcoming product release.” And why? Because you were too busy creating and scheduling regular posts, answering follower questions, and pulling analytics for an upcoming meeting? 😮‍💨

Social managers are often required to fill multiple roles as a team of one, which isn’t sustainable long-term. So, what’s the solution? Give AI a whirl! 😏

AI is ready to perform whatever function you need: videographer, writer, analyst, or even on-screen talent!

But it can be tricky to know where to start, so we created this guide. It will explain how you can use AI to streamline your day as a social media manager, including what tools to use, tips for better AI prompts, and plenty of examples to get you off and running.

Get the ultimate guide to using AI for social media. Prompt tips ►Tools library ►AI examples

The Ultimate Guide to AI for Social Media Management

Thank you! You may now access the Ultimate Guide to AI for Social Media Management!

Digital 2025

Rev up your marketing with data-driven takeaways 

Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector.

The top brands dominating global news coverage 

Key stats on EV ownership conversations online

New opportunities to connect with consumers

Get your marketing strategies up to speed with customer needs in our Consumer Insights: Electric Vehicles report.

Electric Vehicle Industry Report.pdf

Get key consumer insights on the electric vehicle sector with this data-driven report. Learn which brands lead the race for global awareness, what EV consumers discuss most, and how marketers can tap into emerging opportunities.

Consumer Insights: Electric Vehicles Report

Consumer Insights: Electric Vehicles

2024 State of Social Media Report

With advancements in AI reshaping the digital landscape, it’s time to stay ahead by adopting cutting-edge strategies that will redefine how your brand engages with its audience. In this exclusive on-demand webinar, Meltwater teams up with industry leaders to explore how AI is revolutionizing social media marketing. Discover actionable insights, real-world applications, and forward-thinking strategies that will help your brand lead the way in 2025 and beyond.

AI’s Role in Social Media Evolution: Understand how AI is driving innovation in content creation, audience targeting, and campaign optimization.

Employee Advocacy: Learn how employee advocacy and thought leadership paired with the right technology can fill the top of your funnel with high-quality leads.

Enhanced Analytics and Insights: Uncover how AI-powered tools are providing deeper insights into customer behavior, enabling smarter decision-making.

Staying Ethical and Authentic: Explore strategies to balance AI advancements with transparency, authenticity, and trust.

Don’t miss this opportunity to revolutionize your social media strategy with the power of AI!

Request A Demo

On Demand Webinar: Unleashing the Power of AI to Transform Social Media Marketing

Join Meltwater and Talkdesk in this on-demand webinar to explore how AI is revolutionizing social media marketing.

Thank you! We hope you will find this webinar insightful.

Unleashing the Power of AI to Transform Social Media Marketing Webinar

With AI, visual search, influencer marketing changes, and other shifts challenging MarComms in 2025, the focus for the upcoming year is on creativity.

Join Meltwater’s APAC Marketing Managers, Jemma Millington Buck and Sue Howe, as they unpack the current state of social media and marketing trends to watch in 2025. 

Use AI in new ways, navigate social media changes, and keep up with influencer trends.

Integrate top trends into your 2025 marketing strategy.

Think creatively, assess your current strategies, and find new ways to attract and keep customers.

Complete the form to view the webinar on-demand, and dive into these trends and see how you can apply these ideas to your strategy for the year ahead.

Sign up to watch

On-Demand Webinar: 2025 Marketing Trends: Build a winning marketing and communications strategy

[APAC EN WEBINAR] 2025 Marketing Trends

In this webinar, we explore the trends, challenges, and priorities defining the future of social media. Based on insights from over 1,100 survey responses, this session provides a comprehensive overview of the social media landscape and actionable takeaways to guide your strategy in 2025.  

Survey Overview: Gain an understanding of the data shaping our annual report.  

Social Program Status: Insights into how organizations are structuring their social media programs.

Goals & Challenges: Explore the objectives social media teams are striving for—and the roadblocks they face.

Channel Priorities: Discover which platforms are top of mind for brands in 2025.

Social Listening Trends: Learn how to leverage social insights to connect with audiences and identify opportunities.

Key Takeaways: Actionable strategies to refine and elevate your social media efforts.  

Our expert speakers, Bram Hermens, Marketing Manager Benelux at Meltwater, will share valuable insights from Meltwater’s State of Social Media 2025 report, equipping you with the knowledge to stay ahead in an ever-evolving digital environment. Our external speaker is, Rebecca Carter, Head of Social Media at Ogilvy Health. She will go into their social media strategy and highlight their key campaigns.

What are the trends, challenges, and priorities defining the future of social media in 2025?

Explore the trends, challenges, and priorities defining the future of social media in 2025

Webinar

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