Webinar
On-Demand Webinar: Unlocking Sales Success with Consumer Insights
Join Meltwater and Rose Jia, Head of Growth at Amazon for an exclusive on-demand webinar as we delve into the evolving and critical role of consumer insights in modern marketing.
In this recorded presentation, we'll be sharing invaluable insight, practical tools and resources that can enhance your marketing and communications strategies.
In this session, you'll learn:
- How to leverage audience insights for successful marketing campaigns
- How to use data-driven decision-making rather than relying on gut feelings
- Audience insights using the McKinsey Consumer Decision Journey (CDJ) as a framework
- Real-world case studies to illustrate how brands are mastering this
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