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A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands. 

Director of Corporate Marketing & Global Content

See all blogs written by TJ Kiely, Director of Corporate Marketing & Global Content at Meltwater. Social media management ★ digital marketing ★ ...

Author: TJ Kiely

PR professionals need to be everywhere all at once, and the best AI tools for PR let them do just that. 

Maintaining a strong public image takes a lot of work. Public relations experts need to capitalize on every opportunity to make their case. Knowing where these opportunities are at all times can help PR pros send the right messages at the right times.

Let’s explore the role of AI in PR and the best AI tools for PR that can help you spread the word.

Why Al Tools are Essential for PR Professionals

Choosing the Right Al Tools for Your PR Needs

Public relations has many moving parts, from crafting narratives to analyzing data to engaging with audiences. AI can play a role in all of these.

For instance, machine learning algorithms can help PRs sift through large amounts of data quickly. Emerging trends and changes in sentiment are often buried in data, so having a real-time way to find these insights can help PRs stay proactive rather than reactive.

AI-driven analytics can also offer deeper insights into how audiences think and act. Technology is bringing us closer to laser-precision messaging. Companies need straightforward ways to tell people what they need to hear at key times, making their PR efforts more effective. 

The push for personalization has never been greater, and AI is leading the charge. 

When you create relevant messages that your audience cares about, you stand to build stronger connections and trust — two cornerstones of an effective PR strategy. With resources increasingly tight and no shortage of competition, AI tools for public relations can provide a strategic advantage when used correctly.

TIP: Download our Data-Driven PR Playbook to learn more about AI tools and strategies to help your PR team work smarter.

When adding the best AI for PR, your priorities should be to choose tools that add value and make your work easier. With this in mind, let’s dig into a few of the top criteria to go by.

You want something that’s intuitive and easy for the whole team to learn quickly. A tool that’s clunky or overly complicated will slow things down instead of speeding them up. Look for demos or free trials so you can take your tools for a test drive.

Cost isn’t everything, but it is something. There’s a wide range of pricing for AI tools for PR, each with varying features and levels of service. Align cost with features to find your sweet spot.

Your AI tools for PR should be able to adapt to your goals and generate custom reports on data you care about. Make sure your AI tools can capture your preferred PR statistics, such as audience sentiment, share of voice, engagement rates, and audience insights.

Integration with other public relations tools

Tools for PR work better together. An AI tool that works with existing tools can save time, simplify workflows, and help you run a better PR campaign.

As your brand grows, your PR needs might change. Make sure the AI tool can scale with you. This means handling more complex campaigns, larger datasets, or more users as you expand.

Good customer support can help you get the most from your investment. Learn more about the support and training that’s available, including how to access it (e.g., live phone support, email, chat). Seek feedback from other customers about their experiences, if possible.

The best AI tools for PR are subjective, based on your needs and how you prefer to work. This shortlist of tools for PR can give you a jumping-off point as you explore new ways to add AI to your public relations strategy.

Meltwater gives you an all-in-one AI-driven PR platform. It caters to all aspects of the PR machine, from tracking brand awareness to developing a PR strategy based on sentiment, share of voice, and other data.

Our media relations suite lets you be everywhere your audience is, online and offline. Users can access the largest media database of podcasts, publications, reporters, bloggers, and other contacts to help you get the word out. 

Social listening lets you be part of more conversations online, discover trending topics before they blow up, find relevant hashtags, and even identify potential influencer partners. 

However, none of this data matters if you can’t make quick sense of it. That’s where AI shines brightest, boiling down insights into easy-to-read, easy-to-understand statements. It analyzes the data in human terms, so even if you’re not a data analyst, you’ll know what the data says, why it matters, and what to do next.

Use your PR measurement insights to improve your strategy, compare your performance to competitors, and prove the value of your PR efforts, all from a single platform.

Want to see Meltwater's AI-powered PR solutions in action? Click here and fill out the form below to schedule a personalized demo!

Otter.ai is an AI-powered transcription service that can quickly turn any recording into a transcript. PRs can use Otter.ai to transcribe webinars, Zoom meetings, executive calls, and recordings of press conferences or interviews into written text. 

This process makes it easier to repurpose your content, such as turning a recording into a blog post or press release. Transcripts also make your content more accessible, helping you reach people who prefer to read vs. audio or video content. 

Save time during the content development stage so you can publish more content faster and with greater accuracy. 

ChatGPT is one of the most accessible and widely used AI tools for PR. Developed by OpenAI, this language model generates human-like text in seconds based on simple user prompts. 

Writing first drafts of blog posts and press releases

Drafting appropriate responses in specific crises

Rewriting content to appeal to specific demographics or audiences

ChatGPT offers flexibility in how you use it. For example, you can upload documents or files and ask ChatGPT to draft content, summarize information, or ask questions about data. You can also create your own knowledge bases for your PR team using ChatGPT by uploading your own resources.

And if you don’t mind springing for the paid version, you can access tools like DALL-E to create your own images.

TIP: Download our Data-Driven PR Toolkit for templates and other resources to drive productivity, including ChatGPT prompts specifically for PR pros.

Public relations professionals spend much of their time in meetings and interviews and can benefit from easy ways to schedule these sessions. Clara comes in handy by acting as an AI assistant who does the heavy lifting for you.

Users can add Clara to an email, and Clara will take over scheduling meetings with participants. It taps into your calendar for your availability and adds the meeting to your calendar once it’s confirmed. You’ll always have an up-to-date meeting calendar without having to do the back-and-forth tennis match of meeting matchmaking yourself.

Drafting content is a big part of a PR’s day-to-day. Public relations teams need to be able to create copy that is free of spelling and grammar mistakes but also conveys the right tone and style. 

Grammarly is a common tool that offers spell-checking and more. You can use the web-based version, where you can type or copy and paste your content and get instant feedback on your writing.

Or, use the Grammarly extension to get help while using other programs. Install it once and let it guide your content in Google Docs, emails, and other programs you use. Its free version highlights spelling and grammatical mistakes and may offer other suggestions for improvement (although these are limited with the free version). 

Upgrade to the paid version to understand your overall tone of voice and get suggestions for clarity, correctness, and more.

If you want to tap into the things other people are talking about, Perplexity.ai gives you a user-friendly and direct way to do it. Its interface looks similar to ChatGPT and uses natural language inputs, so there’s not much of a learning curve. Just tell Perplexity.ai what you’d like to know.

For example, we asked it to find the top trends in Christmas decor for 2024. Here’s what it gave us:

You’ll notice it offers multiple sources for further review, a direct answer that‘s to the point, a longer answer that’s more in-depth, and even related questions at the bottom. You can ask follow-up questions to refine your answers and learn more about your selected topic.

It’s free to use, but there’s also a paid version that gives you access to better models, more Pro questions, and the ability to upload files.

For content summaries, Anthropic’s Claude AI can make light work of in-depth requests. It can handle up to 500 pages at once. Just upload your files, then ask Claude questions about the data or have it summarize your content.

This is the definition of working smarter, not harder. It would take a whole PR team hours to pore through 500 documents at a time. Use Claude to get summaries of information, then decide where you need to dig in deeper. It can save hours of time, plus it reduces fatigue in dealing with all those documents one by one.

Meltwater offers a complete PR solution complete with media contacts, social media automation, social listening, sentiment analysis, and AI-powered insights. Always know where your brand stands, and use data to drive your strategy forward. 

Our suite makes it easy to equate actions to results. We analyze billions of data points on your behalf to help you find the right topics and messages and tailor them to your audiences. Get alerts when a topic you’re following shifts, discover potential crises before they boil over, and know your audience better than the competition.

Learn more when you request a demo by filling out the form below!

Get to know the top Al tools for PR. Evaluate the benefits and challenges of each tool and learn how to elevate your PR work with Al-powered tools.

7 Best AI Tools for PR

Working with micro-influencers can make a mega impact on your brand. Micro-influencers have large followings and highly engaged audiences who trust the influencer’s content and recommendations. With micro-influencers covering every niche, you can find a new brand partner to bolster your influencer marketing strategy and help you reach more of your audience.

When working with micro-influencers, your first goal is to vet your options. Not every influencer in your niche will be a good fit for your brand. Ideally, you’ll choose partners who share your target audience, create content that aligns with your brand values, and can represent you authentically.

With this in mind, let’s explore some of the top micro-influencer examples in fashion, beauty, travel, food, fitness, and technology. Use our list of micro-influencers to jump-start your research and find new brand partners.

A micro-influencer is someone who has a strong social media following and can connect with their audience authentically. They typically have anywhere from 10K to 100K followers and create content around a specific niche, such as beauty or fitness.

With influencer marketing, brands have no shortage of choices:

Macro-influencer (up to 1 million followers)

Micro-influencers offer a sweet spot in the middle. They tend to be more relatable to their audiences and can connect with them on a deeper level. 

Brands can leverage the influencer’s highly engaged fans to position their product or service at a much lower cost compared to using celebrities or mega influencers. 

For comparison, check out our Influencer Marketing Cost Rates to see how micro-influencers fit into your budget. 

Fashion influencers have been a long-time favorite type of micro-influencers on TikTok and Instagram. They share unique clothing, show you how to create capsule wardrobes, and talk about the season’s best colors and styles. 

Here are some of the top fashion micro-influencers you should follow.

Afroza Khan (71 Klear Score + Fashion Expert Badge)

Afroza Khan, also known as Chic Stylista, is a Tampa- and Miami-based fashion and lifestyle influencer known for her vibrant, beachy, and glamorous style. She also covers beauty and travel, giving her followers a glimpse into her luxe lifestyle.

Jessica Lynna (71 Klear Score + Fashion Expert Badge)

With more than 20K followers, Jessica Lynna is one of the top micro-influencers on Instagram. Known for her approachable and relatable style, she uses her blog and social media channels to promote fashion brands and her own personal taste. Jessica also posts about family and beauty.  

Anita Heath (71 Klear Score + Fashion Expert Badge)

German influencer Anita Heath shares fashion content with her 14.9K followers on Instagram. Her posts are a mix of high-fashion ensembles, accessories, and travel. Anita excels at bringing a unique style and message to her content, from the photos to the hashtags.

See how easy it is to find micro-influencers with Meltwater's influencer marketing platform, Klear! Click here and fill out the form below for a personalized demo.

When you think of influencers, beauty influencers are often top of mind. They’ve become synonymous with influencer marketing and are powerful in helping brands promote their products. 

Here are the top beauty micro-influencers to follow.

Lutovac Ivana (68 Klear Score + Beauty Expert Badge)

Known for her makeup skills and unique style, Lutovac Ivana knows how to capture attention. Her content highlights detailed tutorials, product reviews, and before-and-afters that showcase her skills. Her followers turn to her for inspiration on creating timeless looks. 

Yanix3 (70 Klear Score + Beauty Expert Badge)

Yanix3, who uses the Instagram handle @yanirisx3, is known for an authentic style that favors real life over perfection. While her posts seem picture-perfect, she focuses more on living in the moment and believes that posting something is better than not posting at all.

Julia (68 Klear Score + Beauty Expert Badge)

Julia, who uses the Instagram handle @springtime.beauty, creates content on makeup, skincare, and life. She’s always eager to share her favorite makeup brands on Instagram and demonstrate products to her followers.

TIP: Discover more beauty influencers with our blog 50 Top Beauty Influencers to Inspire You!

Travel influencers inspire wanderlust and bring unique destinations to the mainstream. Every picture is a postcard and tells the stories of their journeys. Brands work with travel influencers to boost tourism, gain attention for attractions, and encourage others to visit. Here are the top travel micro-influencers to follow.

Kate Newman (69 Klear Score + Travel Expert Badge)

Australian wildlife photographer Kate Newman captures the essence of Australia’s unique ecosystem and inspires travel with her photos. She’s known for her adventurous spirit and penchant for natural destinations. 

Nicoletta Risuleo (69 Klear Score + Travel Expert Badge)

World traveler Nicoletta Risuleo lives life on her own time and terms, which often includes visiting unique beachside destinations. She’s the mind behind Worlds Outside, where she shares her travel stories and experiences. 

Jackie (66 Klear Score + Travel Expert Badge)

Jackie, who uses the Instagram handle @the_wild_wanderlust, turned her passion for outdoor adventure into travel influencing. She visits national parks, hiking trails, and offbeat destinations to share with her followers. She also includes tips for eco-friendly travel and nature conservation. 

TIP: Find more travel influencers to partner with in our Top 8 Travel Influencers blog!

Who doesn’t love a good foodie pic on Instagram? Food and nutrition influencers don’t hold back on their favorite recipes, trendy new snacks, and restaurants in their areas. They inspire their fans to try new things and can bring a lot of attention to brands on the grocery store shelves. 

Here are the top food and nutrition influencers to follow.

Sydney Foodie | Jen (68 Klear Score + Food Expert Badge)

Jen, who uses the Instagram handle @twoplatesonespoon, explores the diverse culinary scene of Sydney, Australia. She features an array of local items, from street food to cafes to high-end dining. She has a keen eye for beautiful plating and captures the city’s vibrant food culture.

Daydreaming About Food (68 Klear Score + Food Expert Badge)

This Instagram account managed by @hungry_fung focuses on unique and appealing dishes, from comfort food to sweet treats. The account leans into whimsical and colorful to inspire viewers to try new things.

Margaret Lee (68 Klear Score + Food Expert Badge)

Margaret Lee, who is an acupuncturist, nutritionist, and the face behind @nutriacure, highlights nutrition as a lifestyle with her wholesome recipes and tips. She emphasizes balance by showcasing meals that are nutrient-dense and delicious. 

TIP: Check out our blog to discover 40 more global food influencers to inspire you!

Fitness micro-influencers work with brands in fashion, gym equipment, fitness apps, and food and beverage. They tend to create highly inspiring content to help their audience feel motivated to live healthier lifestyles. These are some of the best fitness micro-influencers to follow.

Mo Natout (68 Klear Score + Nutrition Expert Badge)

Athlete Mo Natout is well known for his content that highlights his strength training and bodybuilding. His content often includes workout routines, nutrition tips, and motivational posts to help his followers achieve peak performance.

Alyssa Teger (68 Klear Score + Health Expert Badge)

Fitness blogger and influencer Alyssa Teger emphasizes holistic health, yoga, and mindfulness. She shares workout tips that cater to both physical health and mental well-being and encourages her followers to practice self-care while becoming the best versions of themselves.

Dawn Amador (68 Klear Score + Coaching Expert Badge)

Skin expert and nutrition coach Dawn Amador specializes in functional fitness and mobility. Her approachable and practical content emphasizes everyday movement that leads to big results over time. 

No micro-influencer list is complete without technology influencers. While niches like beauty and travel are the OGs of influencer marketing, technology has made its way into the space. Tech influencers represent everything from gadgets and computers to SaaS and cater to consumers and businesses alike. 

Here are the top technology micro-influencers to follow.

Rodrigo Vieira (68 Klear Score + Technology Expert Badge)

Rodrigo Vieira, who uses the Instagram handle @canalrssv, is a video creator who shares tech-focused opinions that are sincere and helpful. With more than 11.9K followers, Rodrigo’s favorite topics to talk about include cell phones, computers, and accessories. 

Andrei - Linuxbrs (70 Klear Score + Technology Expert Badge)

YouTube and content creator Andrei Linuxbrs is a well-known promoter in the Linux community. He provides in-depth tutorials and reviews for Linux-based systems and is admired for his beginner-friendly delivery.

Emanuele Guerrini (70 Klear Score + Technology Expert Badge)

Cybersecurity specialist Emanuele Guerrini shares insights on consumer electronics and brands. His product review videos are among his most popular content, helping consumers know what they’re buying so they can make better decisions.

TIP: Find even more technology influencers in our Top 8 Tech Influencers blog!

You can learn more about these and other micro-influencers via the Klear influencer marketing suite, a Meltwater product. Klear provides a comprehensive hub to find, vet, connect with, and manage influencers for your brand. View metrics like engagements and the Klear score, create and send agreements, and track each influencer’s performance from a single place.

Get a list of top micro-influencers in every niche. Learn more about them to find the best micro-influencers for your brand.

List of 18 Micro-Influencers You Should Know

Travel influencers inspire wanderlust in the common traveler. They reveal unseen places, share experiences, and bring attention to destinations to encourage visitors. For businesses that rely on tourism, creating an influencer marketing strategy with specialized travel influencers can help you get more bookings, more visibility, and even the potential to go viral.

Finding influencers to promote your brand or business is the first step. Let’s explore the top eight travel influencers and why it pays to work with social media stars with built-in audiences.

Collaborating with Travel Influencers: Best Practices for Brands 

A travel influencer is someone who has a sizable social media following and frequently posts content related to travel and tourism. Most importantly, they have audiences who trust their content to make their traveling or purchasing decisions.

Many travel influencers have followings of 100K or more and make a living posting travel-related content. They partner with cities, hotels, restaurants, attractions, and other tourism-dependent places. Through this content, influencers weave stories of people and places while bringing their followers along for the journey.

For businesses that thrive on tourism, travel influencers are a key part of their sustained success. Influencers play an important role in inspiring travel. They highlight unique places and share them with the masses, which can help bring in new traffic and customers for life.

Unlike traditional advertising that often feels scripted, these influencers offer relatable experiences and honest reviews that resonate with their followers. Their collection of content—from stunning photos to first-hand stories—serves as a digital treasure map, guiding us through hidden gems we might never discover on our own.

Travel flourishes through shared experiences. As travel costs grow higher, travelers want to ensure they’re getting their money’s worth. Many people turn to the internet to learn more about a place they’ve never visited to see if it’s likely to be worth the expense. With the help of travel influencers, businesses can stand out to new audiences, attract more customers, and create buzz around their brands.

TIP: Don't miss our other blogs featuring top influencers across industries and platforms, including technology, gaming, music, Twitch, and more.

If you’re looking for travel influencers, our influencer marketing suite is a great place to start. 

Klear lets you search through a growing database of influencers based on your criteria. You can filter by industry (such as travel), audience size, social media channel, and other options to find the best-fit influencers for your goals.

We’ve done some of the hard work already by finding eight of the best travel influencers.

Russian photographer Murad Osmann turned travel photography into a viral art form. You may have seen his iconic “Follow Me” series on social media, where he captures stunning landscapes from around the world while his girlfriend, Natalia Zakharova, leads him through enchanting destinations.

He’s been rated as one of the top travel influencers by Forbes and has garnered more than 3.2 million followers on Instagram. His work not only showcases beautiful places but also highlights the magic of adventure and companionship.

Pedro & Pauli (82 Klear Score + Travel Expert Badge)

Travel couple Pedro and Pauli are among the top Instagram travel influencers, with highlights from their global travels. They tell stories through their content and feature some of the world’s most beautiful hotels and bucket list destinations.

With over 1,900 posts and 111K followers on Instagram, the pair continue to inspire their followers to see the world with the one you love.

Kiersten Rich aka The Blonde Abroad (90 Klear Score)

Travel blogger and social media travel influencer Kiersten Rich has been to 75 countries and doesn’t hold back about sharing her adventures. Her photos have captured the attention of more than 500K followers on Instagram as she highlights the glamorous side of travel.

She has also mastered the art of family travel with a baby and shares tips and insights on those experiences. 

Alex Strohl (97 Klear Score + Photography Expert Badge)

One of the top travel influencers on Instagram, Alex Strohl shares his travels with nearly 2 million fans. From cold, remote locations to underwater scenes, Alex aims to show his followers places they’ve never seen before.

In addition to travel, Alex is also an accomplished photographer. He combines his two passions to become one of the most famous travel influencers on social media and treats every trip as a once-in-a-lifetime experience.

Drew Binsky (89 Klear Score + Travel Expert Badge)

Drew Binsky is the man who has visited every country in the world — and is eager to share his experiences with more than 1.1 million followers on Instagram. He’s also an active YouTuber, where he highlights the interesting stories of people he’s met along the journey.

Drew’s unique brand of storytelling alongside the imagery of beautiful and offbeat places he’s been makes him a one-of-a-kind travel influencer. And of course, he hasn’t neglected to reveal some hidden gems right here in the USA.

Samuel & Audrey (74 Klear Score +Travel Expert Badge)

Another traveling couple, Samuel & Audrey are among the top Instagram travel influencers with more than 51.5K followers. Also known as That Backpacker, the duo focus on video content as they explore the world.

Canada, Argentina, and the great outdoors are key themes on their Instagram page. They’ve shared nearly 1,000 posts of their adventures with their followers, which include a mix of travel tips and personal experiences.

Colleen Roden (86 Klear Score + Lifestyle Expert Badge)

Colleen travels and lets her 364K Instagram followers know about it. With most of her destinations based in the U.S., she’s also taken fans on digital trips to the Caribbean.

Her IG content is a mix of wanderlust, family life, pets, and lifestyle posts. She’s also not shy about sharing food pics, fashion, or the experiences she enjoys while she travels, including hot air balloons and rooftop igloos.

Digital nomad Stefano Cicchini is a leading travel influencer on Instagram, with 331K followers. He shares his journeys to international destinations, capturing everything from beaches to bustling markets.

In addition to his work as a travel influencer, Stefano collaborates with luxury brands like Mercedes-Benz. He’s equally passionate about food, which he features prominently on both his social media and blog.

Klear makes it easy to find influencers for your respective industry or niche. Click here and fill out the form below to see it in action!

Whether you’re working with the top Instagram influencers or on the hunt for a micro-influencer, you need to know how to collaborate with them. Good communication, clear goals, and win/win situations will help your efforts go further.

With this in mind, let’s look at some best practices to follow to make travel influencer collabs a success.

Top travel Instagram influencers can be standalone campaigns or part of a much larger influencer marketing strategy. Get clear on how your collaboration fits into your overall marketing goals.

For example, are you inviting several influencers to the launch of your new hotel or attraction? Do you want one influencer to cover a specific event? 

Whatever your goals, make sure your influencer partners understand what you want to achieve so they can do their best work.

Influencer collaborations should never be one-sided. You will need to offer something in return. 

In some cases, this might be a trade-for-content. You offer an experience for free (e.g., hotel stay, meal, visit to your attraction, etc.) and the influencer will create content based on their experience.

Or, if you’re working with well-known travel influencers on Instagram, you may need to offer additional compensation. Influencers rates will vary, based on audience size and the complexity of the request.

When you can create win/win partnerships, you’ll have a much better chance of reaching your goals and building valuable relationships.

You can outline the specifics of each influencer collaboration with our influencer proposal template. This template acts as a detailed brief to keep you and your travel social media influencers on the same page. 

Here, you can specify important things like:

A template prevents you from having to reinvent the wheel with every new campaign and partnership.

TIP: Learn more best practices for beefing up your influencer marketing strategy when you download our free Ultimate Guide to Influencer Marketing.

No matter your influencer marketing goals, Meltwater’s Klear platform can help you craft a winning strategy from start to finish. Klear helps you find travel influencers on Instagram and other social media channels, vet them according to your brand goals, and connect with them to create powerful travel-related campaigns. 

You can also track campaign performance from the same interface, allowing you to see the impact each influencer has on your brand.

Learn how travel influencers shape the tourism industry and boost brand visibility. Discover our top strategies to find and connect with them — read more here.

Top 8 Travel Influencers

Tech has become an essential part of our everyday lives, and people expect the tools and products they use to function seamlessly. In an industry where credibility is paramount, tech influencers play a critical role.

What is influence, you ask? We define influence as the ability to sway people’s decisions and opinions. A person who has influence typically also has expertise, along with a heaping side of creativity and charisma that other people relate to. They have a unique ability to connect with others authentically, which makes them a trustworthy source of information.

The tech industry is massive and growing every day. While this is a good thing for tech companies, the sheer size of the market makes it harder for companies to differentiate themselves. Highly influential people can help tech companies by showcasing their products, talking about their brand, and putting them in front of their target audience.

Curious to know which tech influencers to work with and how they can help you step up your influencer marketing strategy? Read on to see our top tech creators and tips for finding and working with them.

How to Identify the Best Tech Influencers

Best Practices for Collaborating with Tech Influencers

Finding the Top Tech Influencers with Klear

A tech influencer is someone who shares more than just the latest gadget reviews on Instagram or X. They serve as a bridge between the tech industry and its customers.

Tech creators use their expertise and personality to build connections with others. They do this via social media, blogs, or other online channels. Their content helps others learn about new brands and companies, see how products, services, or software work, and make informed buying decisions.

The key is the ability to create relatable content. Tech influencers excel in building communities around their personal brand, sparking conversations and engagement from their audience. They strike a strong balance of being a knowledgeable powerhouse and an approachable friend — and brands can leverage this balance to their own benefit.

Our Klear influencer marketing platform helps brands find influencers related to their niche and audience, including technology influencers. We’ve done the heavy lifting of finding the best tech influencers based on Klear score, which looks at audience size, engagement rates, authenticity, and other essential metrics.

Want to see how Klear could help you scale your influencer marketing? Click here and fill out the form below for a personalized demo!

With nearly 3 million followers on Instagram, Lewis Hilsenteger is one of the biggest tech influencers. He built his brand around the “unboxing” trend. But rather than just opening packages, he strips technology products to their bare bones and talks about what’s inside.

Lewis transforms the often dry realm of gadget reviews into an engaging experience that feels more like catching up with a friend than watching a product demo. He tells stories about the gadgets he showcases and creates a sense of wonder and excitement with his content.

Macro influencer Judner Aura has 3.25 million YouTube subscribers and nearly 300K followers on Instagram. He uses his channels to review technology, particularly mobile devices and accessories. You might also know him by the moniker “UrAvgConsumer.”

He’s the type of creator who doesn’t just review gadgets; he explores how they fit into our daily lives, making tech feel accessible rather than overwhelming. His style is a mix of humor and authenticity, which draws in viewers and makes his content enjoyable to watch.

YouTuber Marques Brownlee (also known as MKBHD) has an impressive 19.2 million subscribers who love his consumer tech channel. His content spans the full spectrum of retro tech and modern-day favorites, which caters to a broad tech audience.

He’s created content for popular brands and products like the all-electric VW Bus, Apple, Beats by Dre, and Samsung. He also touches on hot-button and niche topics like AI, 3D printing, and even golf tech.

Technology influencers aren’t always individuals. Case in point: Linus Tech Tips, a popular YouTube channel with more than 16 million subscribers, is driven by a team of “professionally curious” tech experts.

The team specializes in consumer tech and aims to educate and entertain with content. They explore a wide range of products and ways to use them, from upgrading computer components to deciding whether to buy newly released tech gadgets.

Sara Dietschy is one of the top tech influencers on YouTube and Instagram, with nearly a million subscribers. She releases multiple videos each week, blending tech insights with creativity and entrepreneurship.

The new mom uses her vibrant personality to highlight tech reviews and lifestyle vlogs on her channel. She also has a natural ability to break down complex topics into insights that are easy to digest and fun to listen to. 

A gaming influencer and technology enthusiast, Austin Evans is among the best tech influencers because of his natural affinity for all things tech. He’s amassed a following of more than 5 million YouTube subscribers and nearly 500K Instagram fans. 

Austin aims to help others make sound buying decisions by reviewing new gadgets and exploring unique tech products. From buying technology from Wish to relying on AI product recommendations on Amazon, nothing is off limits.

SuperSaf (89 Klear Score + Tech Expert badge)

British YouTuber SuperSaf is one of the most popular tech review channels on YouTube. Hosted by Safwan AhmedMia, his content pulls back the curtain on some of the most talked-about consumer tech.

SuperSaf talks a lot about smartphones, offering in-depth reviews and side-by-side comparisons of the latest models. He has also collaborated with other trusted tech creators, including MKBHD and Linus Tech Tips.

Former NASA engineer Mark Rober has become a recognizable name and face in the tech world. He uses his YouTube channel, which has more than 58.4 million subscribers, to talk about all things science, gadgets, and tech in a user-friendly manner.

Discover how tech influencers are shaping the industry and learn key strategies to engage them. Here are our insights and tips on using tech influencers.

TJ Kiely

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