Have you ever dreamed of working with the top Australian YouTubers? This is your chance to find out who they are.
YouTube is one of the most effective channels to focus your influencer marketing efforts on. Brands who partner with the right Australian YouTubers discover it can be a massive accelerator for their marketing activities.
But there’s also a downside. It can be time-consuming to assess the most popular Australian YouTubers and determine whether they’re right for your business. Having a good strategy for influencer marketing is easier than you might realise. If you’re ready to get started with YouTube marketing, we have you covered.
Tip: If you are also looking to find influencers for your other channels, take a look at these lists: Top Australian (Instagram) Influencers, The Best Australian TikTokers, Top Indonesian YouTube Influencers, and the top Malaysian YouTubers.
Maximising your YouTube influencer marketing efforts in Australia
First, make sure to set up a YouTube channel if you haven’t already done so.
Australian YouTubers, female and male alike, will expect you to have a presence on the channel. If you’re struggling to get your Australian video channel off the ground, Meltwater’s ultimate guide to YouTube marketing is a good starting place to discover:
- How to create a YouTube channel for your brand
- Tips for filming and editing your brand videos
- Simple ideas for creating YouTube video content
- How to get started advertising on YouTube
- YouTube SEO Tips: How to Optimize Your Videos for Search.
Once you understand the basics, you’ll want to optimise your channel to attract new YouTube subscribers. Lastly, knowing how to optimize your videos for search ensures your organic SEO is doing some of the heavy lifting for you.
Finding the right Australian YouTubers for your brand
It's always hard to find the right influencers to partner with your brand. You can read all the YouTube statistics, scroll through the video playlists of famous Australian YouTubers with a million subscribers or more, and still get confused about which YouTube star you should work with.
- Should you be looking at total views?
- Are the most subscribed Australian YouTubers right for your brand?
- Does popularity convert to marketing results?
- Is the reach of a million subscribers (or more) greater than those YouTubers with thousands of subscribers?
Decisions become more difficult once you’re past general questions about video marketing on an Australian YouTube channel. Diving into the nuances of your audience and trying to match it to a specific video creator can leave marketers with reams of notes and no clear way to determine which channel is going to deliver the best results.
Consider these questions to see how complicated it can be to select the perfect Australian YouTubers
- If you’re a health and beauty company, can Australian fitness YouTubers drive the engagement you need?
- Do Australian beauty YouTubers need makeup tutorials to garner real influence?
- Can a TikTok influencer with a big fan-base cross over to become a YouTube star?
- Can a Melbourne-based Fortnite vlogger like Loserfruit drive influencer ROI for your Adelaide brand?
- Can Australian gaming YouTubers introduce new audiences with mentions of your products in their vlogs?
- Is a nine-year-old YouTube influencer going to be a good partner, no matter how many million subscribers they have?
- Will a down-to-earth, straight-talking Ozzy Man Review video from Ethan Marrell offend your current audience or drive new interest to your business? Is his true reach worth taking the risk?
You get the idea. This is why savvy marketers use a social media influencer platform like Meltwater for data-driven insight. Without it, you’re using hunches to select Australian YouTubers for your brand partners.
Who are the 20 Biggest Australian YouTubers?
The right data can make all the difference in your search for the ideal influencer. We’ve used Klear, a Meltwater offering, to help identify the Australian YouTubers with the most subscribers. Check out this list of Australian content creators who use their video channel to wield influence.
#1 Chloe Ting (@ChloeTing)
#2 LazarBeam - Lannan Neville Eacott (@LazarBeam)
#3 CKN - Calvin and Kaison (@CKNToys)
#4 HowToBasic (@HowToBasic)
#5 Lachlan (@lachlan)
#6 How Ridiculous (@howridiculous)
#7 Primitive Technology (@primitivetechnology9550)
#8 JoshDub (@joshdub)
#9 Muselk (@MrMuselk)
#10 Fresh (@fresh)
#11 The Rybka Twins (@TheRybkaTwins)
#12 XtremeGamez (@XtremeGamez)
#13 RackaRacka (@Therackaracka)
#14 SMG4 (@SMG4)
#15 The Norris Nuts (@norrisnuts)
#16 The Mik Maks (@TheMikMaks)
#17 Tones and I (@tonesandi)
#18 How To Cook That - Ann Reardon (@HowToCookThat)
#19 Jalals (@JalalsYT)
#20 Hillsong UNITED (@hillsongunited)
#1 Chloe Ting (@ChloeTing)
Chloe Ting YouTube Stats
- 24.3 M Subscribers
- 47 K Likes
- 2.5 M True Reach
Chloe Ting Info
- YouTube Handle: @ChloeTing
- Location: Australia
- Skills: Lifestyle, Fashion
- Top Category: Lifestyle
#2 LazarBeam - Lannan Neville Eacott (@LazarBeam)
LazarBeam YouTube Stats
- 20.2 M Subscribers
- 219.4 K Likes
- 1.9 M True Reach
LazarBeam Info
- YouTube Handle: @LazarBeam
- Location: Sydney, New South Wales
- Skills: Channel Creator
- Top Category: Entertainment
- 47% of his audience is from the United States
- 21% of his audience is from the United Kingdom
#3 CKN - Calvin and Kaison (@CKNToys)
CKN YouTube Stats
- 18.5 M Subscribers
- 8.1 K Likes
- 541 True Reach
CKN Info
- YouTube Handle: @CKNToys
- Location: Australia
- Skills: Toys
- Top Category: Toys
- 55% of his audience is from the United States
- 16% of her audience is from Australia
#4 HowToBasic (@HowToBasic)
HowToBasic YouTube Stats
- 17.1 M Subscribers
- 102.3 K Likes
- 11.9 M True Reach
HowToBasic Info
- YouTube Handle: @HowToBasic
- Location: Australia
- Top Category: Recipes
- 48% of their audience is from the United States
- 11% of their audience is from the United Kingdom
#5 Lachlan (@lachlan)
Lachlan YouTube Stats
- 14.8 M Subscribers
- 40.1 K Likes
- 2.2 M True Reach
Lachlan Info
- YouTube Handle: @lachlan
- Location: Queensland
- Skills: Business
- Top Category: Finance
- 48% of his audience is from the United States
- 24% of his audience is from the United Kingdom
#6 How Ridiculous (@howridiculous)
How Ridiculous YouTube Stats
- 14.3 M Subscribers
- 2.2 M Likes
- 44.6 M True Reach
How Ridiculous Info
- YouTube Handle: @howridiculous
- Location: Perth, Western Australia
- Skills: Management, Sports
- Top Category: Business
- 48% of their audience is from the United States
- 14% of their audience is from Australia
#7 Primitive Technology (@primitivetechnology9550)
Primitive Technology YouTube Stats
- 10.7 M Subscribers
- 162 K Likes
- 23 K True Reach
Primitive Technology Info
- YouTube Handle: @primitivetechnology9550
- Location: Far North Queensland, Australia
- Top Category: Music
#8 JoshDub (@joshdub)
JoshDub YouTube Stats
- 9.71 M Subscribers
- 68.8 K Likes
- 2.3 M True Reach
JoshDub Info
- YouTube Handle: @joshdub
- Location: Adelaide, South Australia
- Skills: Creator, Business
- Top Category: Business
- 51% of his audience is from the United States
- 17% of his audience is from the United Kingdom
#9 Muselk (@MrMuselk)
Muselk Youtube Stats
- 9.27 M Subscribers
- 15.1 K Likes
- 1 M True Reach
Muselk Info
- YouTube Handle: @MrMuselk
- Location: Sydney, New South Wales
- Skills: Memes, Xbox
- Top Category: Entertainment
- 45% of his audience is from the United States
- 15% of his audience is from the United Kingdom
#10 Fresh (@fresh)
Fresh YouTube Stats
- 7.71 M Subscribers
- 34.3 K Likes
- 2.3 M True Reach
Fresh Info
- YouTube Handle: @fresh
- Location: Sydney, New South Wales
- Skills: Business, Creator
- Top Category: Finance
- 47% of his audience is from the United States
- 8% of his audience is from the United Kingdom
#11 The Rybka Twins (@TheRybkaTwins)
The Rybka Twins YouTube Stats
- 7.65 M Subscribers
- 20 K Likes
- 69 K True Reach
The Rybka Twins Info
- YouTube Handle: @TheRybkaTwins
- Location: Perth, Western Australia
- Skills: Finalist, Dance
- Top Category: Entertainment
- 39% of their audience is from the United States
- 16% of their audience is from Australia
#12 XtremeGamez (@XtremeGamez)
XtremeGamez YouTube Stats
- 7.21 M Subscribers
- 23.1 K Likes
- 553 K True Reach
XtremeGamez Info
- YouTube Handle: @XtremeGamez
- Location: Australia
- Skills: Business, Christianity
- Top Category: Culture
#13 RackaRacka (@Therackaracka)
RackaRacka YouTube Stats
- 6.7 M Subscribers
- 213 K True Reach
RackaRacka Info
- YouTube Handle: @Therackaracka
- Location: Australia
- Skills: Film, Management
- Top Category: Entertainment
#14 SMG4 (@SMG4)
SMG4 YouTube Stats
- 6.34 M Subscribers
- 111.9 K Likes
- 232 K True Reach
SMG4 Info
- YouTube Handle: @SMG4
- Location: Australia
- Skills: SMASH, Video Games
- Top Category: Geek
- 54% of his audience is from the United States
- 7% of his audience is from the United Kingdom
#15 The Norris Nuts (@norrisnuts)
The Norris Nuts YouTube Stats
- 6.21 M Subscribers
- 71.8 K Likes
- 1.9 M True Reach
The Norris Nuts Info
- YouTube Handle: @norrisnuts
- Location: Australia
- Top Category: Parenting
- 38% of their audience is from Australia
- 27% of their audience is from the United States
#16 The Mik Maks (@TheMikMaks)
The Mik Maks YouTube Stats
- 5.94 M Subscribers
- 26 K Likes
- 186 K True Reach
The Mik Maks Info
- YouTube Handle: @TheMikMaks
- Location: Australia
- Skills: Australian, Children
- Top Category: Parenting
#17 Tones and I (@tonesandi)
Tones and I YouTube Stats
- 5.27 M Subscribers
- 2.2 K Likes
- 252 K True Reach
Tones and I Info
- YouTube Handle: @tonesandi
- Location: Australia
- Skills: Management, Music
- Top Category: Business
#18 How To Cook That - Ann Reardon (@HowToCookThat)
How To Cook That YouTube Stats
- 4.91 M Subscribers
- 65.5 K Likes
- 77 K True Reach
How To Cook That Info
- YouTube Handle: @HowToCookThat
- Location: Australia
- Skills: Food, Chef
- Top Category: Food
#19 Jalals (@JalalsYT)
Jalals YouTube Stats
- 4.63 M Subscribers
- 70.7 K Likes
- 2.96 M True Reach
Jalals Info
- YouTube Handle: @JalalsYT
- Location: Melbourne, Victoria
- Skills: Management, Founder
- Top Category: Business
- 30% of their audience is from the United States
- 10% of their audience is from Indonesia
#20 Hillsong UNITED (@hillsongunited)
Hillsong UNITED YouTube Stats
- 4.53 M Subscribers
- 2.9 K Likes
- 338 K True Reach
Hillsong UNITED Info
- YouTube Handle: @hillsongunited
- Location: Australia
How to find the biggest and best Australian YouTubers
Finding the most effective YouTuber for your brand can be a time-consuming undertaking.
Using a social media influencer platform like Meltwater, saves untold hours. It eliminates the need to review hundreds of vlogs and vloggers. The beauty of making data-driven decisions is you can quickly find the best brand advocates for your marketing efforts. Reviewing a short video channel list of Australian YouTubers is a more strategic way to work.
The Meltwater Social Influencer Marketing Platform helps you find the right YouTubers in Australia to drive engagement, add efficiencies to your marketing efforts, and deliver a great ROI. Get in touch with Meltwater Australia via the following form to learn more.
