Skip to content

The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

Image of 3D blocks in purple and pink colors

AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

Latest posts

Illustration of a smartphone with a city skyline rising out of it and location tags above it representing how to find local influencers

Influencer Marketing

How to Find Local Influencers in Your Area

Looking for new ways to stand out in a sea of sponsored posts and ads that all start to blend together? Harness the power of local influencers to breathe life into your campaign and set you apart from the crowd. Download the full Influencer Marketing Guide

TJ Kiely

May 15, 2026 • 16 min read

3D Illustration of influencer icons with a like to showcase influencer management

Influencer Marketing

Influencer Management: How To Build Successful Relationships

Mark Jackson

May 15, 2026 • 12 min read

A seesaw with wooden blocks balanced on either side

Influencer Marketing

Scaling Your Influencer Outreach Without Compromising Quality

Mark Jackson

May 15, 2026 • 11 min read

3D illustration of files being searched through as the title image for our blog about how to perform influencer marketing competitor analysis

Influencer Marketing

How to Perform Influencer Marketing Competitor Audit

Elise Yu

May 15, 2026 • 7 min read

An abstract image showing rolling hills in varying shades of pastel purple. Blog post image for top campaign measurement software

Digital Marketing & PR Tools

The Top Marketing Campaign Measurement Tools, 2026

Top solutions for tracking performance, attributing results to marketing efforts, and data-driven ROI reporting. Related guide: Marketing KPIs

Lance Concannon

May 14, 2026 • 13 min read

Meltwater and LinkedIn Logos against a teal background.

Generative Engine Optimization (GEO)

9.5M AI citations analyzed: How LinkedIn content wins AI search

Chris Hackney

May 12, 2026 • 13 min read

A glowing blue line on a dark blue-green background. AI in Marketing blog post

AI & Data Analytics

AI in Marketing: Essential Insights for Driving Success

AI marketing insights help teams optimize strategies, maximize ROI, and stay ahead of competitors. Learn more about advanced data analytics

Chris Hanson

May 12, 2026 • 10 min read

Marketing

Key Takeaways from Meltwater Summit 2026 Day 2

Lance Concannon

May 7, 2026 • 9 min read

An image of people in an office having a meeting. Misinformation detection software list blog post.

Reputation Management

Top Misinformation Detection Software Solutions in 2026

See the full Reputation Management Guide

Chris Hanson

May 7, 2026 • 11 min read

Marketing

Key Takeaways from Meltwater Summit 2026: Day 1

Ann-Derrick Gaillot

May 6, 2026 • 7 min read

An illustration of persona icons grouped around a laptop, representing audience segmentation tools.

Digital Marketing & PR Tools

7 Top Audience Segmentation Tools

Full Audience Segmentation Guide

TJ Kiely

May 5, 2026 • 16 min read

Marketing

What Is Substack Marketing? How Leading Brands Use It

Ann-Derrick Gaillot

May 4, 2026 • 11 min read

Browse by topics

Generative Engine Optimization (GEO)

Social Listening

Reputation Management

Brand Management

Competitive Intelligence

Customer Journey

AI & Data Analytics

PR & Communications

Internal Communication

Content Marketing

Influencer Marketing

Marketing

Social Media Management

Social Media Marketing

Digital Marketing & PR Tools

Browse by network

Facebook Blog

Instagram Blog

LinkedIn Blog

TikTok Blog

X/Twitter Blog

YouTube Blog

Start making decisions with confidence.

See how one platform can power every decision across PR, communications, and marketing.

Loading...