For many businesses, influencer marketing is still a land they’ve never set foot on. Making the first step is not always easy. That’s why we’ve decided to share the best resources to learn influencer marketing online.
In this blog post, you will find the best resources that will guide you all the way from finding influencers to measuring the impact of influencer campaigns. We’ve divided the resources to online video courses and written guides. Following one or more resource will help you get started with influencer marketing, explore its opportunities, and leverage the power of influencers to build a stronger presence online.
Tip: Take a look at Top Influencer Marketing Certificates To Add To Your LinkedIn.
These are the best influencer marketing courses out there:
1. Lynda: Influencer Marketing Fundamentals
Instructor: Geno Prussakov
Geno Prussakov is an influencer marketing expert and his course on Lynda, the Linkedin-owned online education platform, is a popular influencer marketing 101. Prussakov’s course walks the students from identifying different types of influencers, recommended tools for influencer identification, reaching out to influencers and finally measuring the effectiveness of influencer marketing.
2. Zoe Linda: Influencer Marketing Masterclass
Instructor: Zoe Linda
Zoe’s comprehensive course includes 6 modules, from an intro to influencers, how to come up with the best collaborating with influencers idea, finding influencers, reaching out, managing influencers and post-campaign tips.
Zoe shares with her students download guides and useful files for the ongoing influencer marketing management. One interesting thing with Zoe’s course is the part where she dedicates a bonus section to learn more about the “other side” – the influencers themselves. With the interviews with influencers, you will get to learn more about how they see their part in the influencer marketing game.
3. Social Creators: How to Become an Influencer
Instructor: Kyle Pearce
Pearce’s course is a bit different. If you want to learn how creators become influencers, check out this course on how to become one.
Pearce is a digital marketing professional who knows how to craft a compelling branded story. He teaches this delicate skill in a 6-hour online course and helps bloggers and uprising influencers to develop their personal branding, grow their audience, and create better stories online.
4. Udemy: Word-of-Mouth Marketing Workshop
Instructor: Bob Baker
Bob Baker’s online course, which is also named “How to Create Viral Buzz”, aims to teach Word-of-Mouth Marketing fundamentals. The course includes the elements of viral content and how to launch a successful word-of-mouth campaign.
5. Influencer Marketing Course For Brands
Instructor: Eulogi Bordas
This course is a special one: it’s a free influencer marketing course taught by an influencer! Bordas is the CEO of Photoslurp, a UGC, and marketing platform that helps brands increase their conversion rates with customer photos.
Aside from his work as the CEO of the company, Bordas is also a part-time food Influencer. The course holds 8 lessons which are sent in a daily email. Bordas covers everything from how to know who’s a real influencer, how to connect with an influencer and co-create content, and finally, how to measure the success of your marketing campaigns.
