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Guide

Audience Affinities for Insight Driven Campaigns

Discover more about your customers than you ever thought possible

Affinity insight enables marketers to get a deeper understanding of the things their audiences really care about. Do you know what brands your customers love? What media they like to watch? Which influencers they really trust?

Affinity insight get help you discover all this, and more, by intelligently analyzing Twitter data. Read this eBook to learn how to:

  • Find your ideal influencers
  • Create better media plans
  • Develop more focused content strategies
  • Make better informed partnership decisions

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A man is using the Meltwater Suite on his laptop and phone to improve his business strategy with media, social & consumer intelligence