How to Create Captivating B2B Content

You might have heard this at some point, or even perhaps thought it yourself: "Social media won’t work for me because I’m in a 'boring' industry." Step one is to erase that thought from your mind completely. Social media is not reserved for clothing and beauty companies. There are more than a billion people around the world on social media, and you can bet that a fair percentage of them are interested in your industry. Your job as a marketer is to both find where they're active, and then tell them your brand's story in a way that compels action.

To some business facing brands that may seem a little daunting at first, so to allay any concerns you might have, we're partnering with one of the UKI's foremost experts on Social Media for B2B: CEO of Avocado Social, Alison Battisby.

We'll be unpacking how B2B brands just like yours can leverage social media to generate leads and make an impact on their bottom line. If you're looking to start using social media in a way that drives real world value, watch the recording now.