AI is being leveraged on social media at a faster and faster rate. While others are busy using AI to compose symphonies or come up with tasty recipes, its real magic shines when it applies to everyday business challenges, like the never-ending demand for fresh, engaging social media content.
AI social media management tools tap into the broad capabilities of artificial intelligence and distill them into an intentional, accessible platform. These tools don’t just automate the grunt work — they inspire new ideas and elevate your strategy.
With AI, you can create, optimize, and schedule posts with greater efficiency, making social media faster, smarter, and easier than ever. Let’s dig into the best AI social media management tools on the market and how they’re changing the game for marketers everywhere.
Contents:
Why AI Social Media Management Tools are Essential
Top 10 AI Social Media Management Tools
Choosing the Right Al Social Media Management Tool
Why AI Social Media Management Tools are Essential
Given the broad capabilities of artificial intelligence, marketers are increasingly eager to find ways to apply AI in their daily work. AI provides the common thread that weaves together automation, content creation, and analytics, allowing marketers to do more with fewer resources.
However, the size and scope of AI can be a bit overwhelming at times. Too many capabilities can send marketers down a rabbit hole of testing and experimenting, only to come up empty when creating predictable, repeatable processes.
That’s the beauty of AI social media management tools. They’re designed for a specific piece of your marketing machine — creating, optimizing, and scheduling content across all of your social media channels.
Marketers can manage all of their social processes from one place. And with the capabilities of AI, they can make better predictions about what to post, when to share, what hashtags to use, and how people really feel about their content (beyond likes and shares).
TIP: Download our guide to AI for Social Media Management to discover more tools, strategies, and prompts that will make your social program more efficient and effective!
Top 10 AI Social Media Management Tools
AI in marketing is constantly evolving, with new tools emerging all the time. For now, let’s explore 10 of the best AI tools for social media management and how they can add value to any social strategy.
1. Meltwater
Meltwater's AI-powered social intelligence suite centralizes your social media presence into a single platform, giving you a bird’s eye view of all of your channels and content. You can create and schedule posts from within the platform and get AI-powered recommendations on the best times to post for each channel.
You can get a live feed of your content to see what’s resonating with your audience and insights into how your efforts impact your brand’s visibility and bottom line. It works across all social media channels, including TikTok, Facebook, Instagram, and even up-and-coming Chinese social media sites.
One of Meltwater’s unique advantages is its social listening integration. Effective social media isn’t just about having something to post; it’s about connecting with your audience on an emotional level.
To do this, you need to know what your audience is talking about, how they’re talking about it, and how they feel about it.
Social listening uses AI to analyze millions of conversations in real time and the sentiments around those conversations. You can join in authentically and make lasting connections via content.
2. Ocoya
There’s a lot that goes into creating just one social media post — drafting copy, creating visuals, researching hashtags, and choosing the best time to post, among other steps. Ocoya makes most of this process as easy as pressing a button.
Once you connect your social media channels, Ocoya can help you draft posts in seconds. You can choose from a library of images or video templates and let AI do the heavy lifting. It can also source trending hashtags, implement short links, schedule posts, and provide real-time insights on each post’s performance.
Every phase gets a streamlined makeover with AI, freeing up more time to focus on strategy.
3. Buffer
Buffer has been in the social media management game for a while, emerging as a content library and social scheduling tool. Now it’s evolved into an AI social media tool that simplifies your work even more.
It’s still a place where users can upload and store content, collaborate on posts, schedule content to go live, and analyze each post’s performance. But now it includes an AI assistant to help you generate ideas and turn them into ready-to-publish visuals.
Buffer’s AI assistant can draft copy based on your ideas, create personalized posts, generate multiple versions for A/B testing, and even repurpose content into new posts.
The platform supports a wider range of social media channels that other tools may not, including Threads, Bluesky, Google Business Profile, and Mastodon. You can be in more places at once while staying organized and alert.
4. Predis.ai
Tailored to ads and social posts, Predis.ai learns about your website and other business details to create content on your behalf. You can specify details like your brand colors, social handles, tone of voice, font, branded hashtags, and other elements — kind of like building a media kit for Predis.
Once you input your details, the tool will generate tons of videos or static posts that fit your request, ready for you to use as-is or tweak to your liking.
Predis guides you through the process, step by step. Even if you’ve never used AI tools before or have no eye for art, you can use Predis to craft stunning posts that look like they took hours to develop. The tool does almost all of the work and can help with posting on Instagram, TikTok, and Facebook.
5. CoSchedule
Another popular name among social media monitoring tools, CoSchedule adds the AI element to its content calendar. Its AI assistant, Hire Miaa, learns to write in your brand voice to speed up the way you create headlines, captions, blog posts, and more.
It can help with brainstorming, research, editing, and optimizing content for SEO, and even create campaigns from resource materials so you can launch your next idea faster.
Specifically for social media, CoSchedule’s AI assistant can generate hashtags and YouTube tags and write posts for all of your channels. It includes 1,600+ AI prompt templates as well as the option to create your own prompts.
Hire Mia uses a chat-like interface so you can talk back and forth and fine-tune your results until you get it perfect.
TIP: Don't miss Meltwater's own library of prompt templates and examples for social media managers! Download our free Prompts Guide for 80+ prompt ideas that can quickly be plugged into ChatGPT or other generative AI tools.
6. Quuu
Quuu specializes in tools to help you grow your social media following on Facebook, LinkedIn, and X. It uses AI to curate content that aligns with your brand’s audience and tone. Content curation takes the grunt work out of constantly coming up with fresh ideas and original content.
You get the benefit of always having something interesting to share and staying top of mind with your audience.
AI adds to the experience by coaching you in your content choices. It analyzes your audience and behaviors to select content they’re likely to be interested in. The platform automatically schedules posts on your behalf to maximize engagement. And it does all of the above in a way that’s tailored to your brand and what makes it unique.
7. Eclincher
Eclincher is among the top AI content marketing tools, with the option to create content, automate the publishing process, and centralize your social inboxes. The AI editor lets you draft custom posts and images in seconds, with options to shape the tone, style, length, and other specifics without a lot of hands-on involvement.
Eclincher will organize each post on your calendar, giving you a clear visual for what you’re posting and where gaps might exist.
The platform also incorporates employee advocacy features to share content your employees create. Every employee is a potential content creator for your company, and you’ll have an endless supply of posts that can help you build your employer image.
8. Socialbee
SocialBee offers an all-in-one AI tool for social media that makes light work of managing every channel. You can integrate common content marketing tools like Canva and Unsplash and create all of your posts in one place. From there, you can schedule posts, analyze performance, and engage with your audience.
The AI assistant analyzes your posts and generates an ideal content plan in minutes. It takes into account your posting frequency, brand tone, social channels, and more, then creates tailored strategies for each channel. The tool also includes AI image prompts to help you dress up your text posts.
9. Sprout Social
Whether you need to schedule Instagram posts, TikTok videos, or basic Facebook posts, Sprout Social covers your entire social media strategy. The platform embeds AI and automation in all of its features, from finding ideas to inspire your content to optimizing scheduling and publishing times. AI can also draft captions and suggest content to share with your audience, saving you hours on content creation and strategy each month.
This social media AI tool includes a central content calendar where you can plan and schedule posts across channels, view optimal send times, and establish approval processes. It also doubles as an asset library where you can store images, videos, captions, and more for repurposing.
10. Flick
Flick is an AI-powered social media marketing platform that uses a social assistant, Iris, to streamline the social media process. You can link Iris to your website, where it can learn more about what you do, who you serve, and what makes you unique.
From there, it will develop a social media strategy complete with posts and scheduled dates and times.
Users can automate much of the process with Flick, which allows teams to focus on strategy and other priorities. The platform includes built-in generative AI that can draft captions, hashtags, and images. You’ll always have the final say, but Flick gets you most of the way there.
Choosing the Right Al Social Media Management Tool
Using AI social media management tools is becoming more common and accepted. These tools empower human creativity without replacing it, ensuring you have a better and faster way to stay connected with your audience.
Meltwater continues to push the boundaries of creativity and innovation with AI-powered social media tools that help you work smarter. Centralize all of your social media accounts and engage with your audience from one interface. Use social listening to learn what topics others are talking about and understand the meanings behind them.
Most importantly, turn information into answers with data that is spelled out for you and get AI-powered recommendations on what to do next.
Learn more about Meltwater for AI social media management when you request a demo by filling out the form below.
