As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2023 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
- Total CEO Digital Footprint
- CEO Communication Excellence
- CEO Social Excellence
- CEO Responsibility Excellence
- CEO Investor Excellence
Contents
February 2023 CEO Echo rankings
February 2023 CEO Echo rankings
CEO Echo for February 2023: 7% less CEO mentions
Last month, the .companion CEO metrics bot found 7% less CEO menti ons than the average of the previous month's average. Overall, 49% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 51%. In February, CEO Echo content saw engagement jump by 546%. 49% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 51% of mentions was linked to corporate agendas. Overall, the tonality of mentions was equally positive and negative.
Total Digital Footprint
Bernard Arnault, LVMH CEO, dominates with 15% CEO Echo coverage
What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Digital Footprint aims to answer this question.
In February, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 14.9%, the largest footprint of all top board members. In second place was Bernard Looney, CEO of BP, with 4.2%, and Pat Gelsinger, CEO of Intel, took the third spot with 3.0% share of all mentions. 83% of conversations around Arnault’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 11% of the LVMH CEO's echo came from editorial media and 89% from social media. Content that mentioned Arnault generated 15 interactions (clicks, shares, likes) per mention. This shows that audiences are highly engaged and made Arnault the 55th most engaged CEO in the ranking. In total, mentions for Bernard Arnault were more often negative than positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence
Thales’ CEO, Patrice Caine, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Patrice Caine, CEO of Thales, was ranked first in February. Outside of the paywall, 83% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 5100 engagements per mention, signifying readers are highly interested. Furthermore, coverage was more positive than negative. As a result, the response to Thales’ CEO received 31.3 points. Pekka Lundmark, CEO of Nokia came in second place with a score of 4.8 and Rajesh Gopinathan, CEO of Tata Consultancy Services, took third place with a Communication Excellence score of 2.2 points.
Social Excellence
Mark Read, WPP’s CEO, wins first place
These days, simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices, or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful.
Last month, Mark Read, CEO of WPP, topped the ranking with a Social Excellence score of 3.6 points. 66% of the conversation came from social media and his engagement was engaged with 9 interactions per mention. Moreover, the sentiments of his mentions were 11% positive, meaning Read was ahead of runners-up Bilal Eksi, CEO of Turkish Airlines, with 3.3 points and Daniel Ek, CEO of Spotify Technology, who placed third with 3.3 points.
Responsibility Excellence
Patrice Caine, CEO of Thales, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to sustainability-related topics.
In February, Patrice Caine, CEO of Thales, saluted us from first place in the responsibility ranking, with 38% of Thales CEO's mentions related to social responsibility topics. His engagement rate was 11068 which can be considered highly engaged. The tonality of media conversations was significantly more positive than negative. Overall, Caine’s Responsibility Index came to 26.3 points. Christian Bruch, CEO of Siemens Energy, followed in second place with 7.2 points, and Frans Muller, CEO of Ahold Delhaize/Royal Ahold Delhaize N.V., in third place with 1.7 points.
Investor Excellence
Margherita Della Valle, CEO of Vodafone Group, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In February, the .companion metrics bot identified Vodafone Group's CEO, Margherita Della Valle, as the top communicator for investors after she achieved 36.9 points. 87% of her mentions were related to the financial environment, which is 1.4 times this month's average. Her readership was highly interested, indicated by an engagement rate of 3614.3, and she experienced more negative than positive comments. She is followed in second and third place by Hatem M G Dowidar, CEO of Etisalat, with 5.0 points and Pat Gelsinger, CEO of Intel (4.5 points).
Source Information
- Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater
- All content is in German and/or English and publicly accessible across websites, forums, and social media
- The text and content of the CEO Echo are generated automatically by the .companion metrics bot
- All Excellence index values are based on three criteria:
1. How often the respective CEO is mentioned in a certain context
2. How many of those mentions were positive
3. How many engagements did those posts and articles received - While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par
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Previous 2023 CEO Echo results
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