Uncover consumer growth opportunities in Food & Beverage.
We work with the world's largest Food & Beverage brands, giving them the tools they need to understand consumers and markets better and build stronger, more profitable relationships with their customers.
In the ever-evolving world of Food & Beverage, we're dedicated to helping you create what's next.
In the ever-evolving realm of the Food & Beverage industry, businesses are adapting to shifting consumer trends and leveraging the power of social media to connect with their audience. From the rise of plant-based alternatives to the influence of foodie culture on platforms like Instagram, industry players must continually respond to changing tastes and engage in strategic online presence to thrive in this dynamic landscape.
88% of consumers rely on online reviews and friend recommendations on social platforms when choosing where to eat.
54% of social media users research and discover food and drink products on social platforms.
Sustainable food mentions increased YoY by 315%.
2024 Consumer Insights: Food & Beverage
It can be hard for marketers and other comms professionals to know how to tackle the F&B's many challenges. Let our 2024 Consumer Insights: Food & Beverage be your guide.
We help food and beverage brands track their performance with real-time analytics and data-driven insights during key events. Here are some examples:
The Big Game: exclusive dashboard
Discover the data and trends that shaped this year’s most-watched event. Our exclusive report highlights:
- Year-over-Year Trends: How audience engagement and buzz evolved.
- Sponsor Impact: The brands that made the biggest splash.
- Halftime Show Highlights: Kendrick Lamar vs. Usher – who ruled the stage?
- Luxury Brand Spotlight: The styles that stole the show.
- Celebrity Buzz: The stars who dominated social media.
Discover key F1 sponsorship insights
Are your sponsorship efforts winning the race? Or left at the starting line?
Access the dashboard to uncover these key insights around the second Formula 1 Las Vegas Grand Prix, including fan conversations, logo recognition, and driver sentiment and how Meltwater can help you dive deeper into these topics.
PARIS 2024: Insight report
As the countdown to Paris 2024 unfolded, excitement grew, offering marketers a unique opportunity to leverage emerging trends and elevate brand engagement. Our comprehensive report explored the strategies that successful brands used to stand out at prestigious events like the Olympics.
Wimbledon 2024 Analysis Dashboard
Gain unparalleled insights into the 2024 Wimbledon Championships with our detailed analysis dashboard. Dive deep into the event experience, sponsorship dynamics, and player conversations to craft winning strategies for your brand.
Food & Beverage Resources
2024 Consumer Insights: Food & Beverage
It can be hard for marketers and other comms professionals to know how to tackle F&B's many challenges. Let our 2024 Consumer Insights: Food & Beverage report be your guide.
40+ Global Food Influencers
If you’re looking for a food influencer to inspire your audience, look no further than this list of global food influencers.
ESG Perception Tracking
The ESG Perception Tracker by Meltwater is a tracking system designed to monitor the public online perception of an organization's ESG performance. Here we look at ESG performance for PepsiCo, Mars, and Mondelez.
Halo Top No Work Workout
This report provides a first performance measurement of Halo Top's No Work Workout campaign.
Trend analysis for coffee
This dashboard explores the coffee conversation in the U.S. and Canada across topics, sustainable coffee brands, and moments of consumption.
Flavor benchmark analysis
This dashboard analyzes different flavor attitudes among consumers so brands can incorporate them into their product launches and campaigns.
We have clients all over the world. Here are some of their stories.
Kellogg's partnered with Meltwater for access to deeper data insights that could help drive the success of their corporate affairs team.
By leveraging access to the unique analytics built into Meltwater Klear, Chobani was able to identify, engage, and monitor authentic brand partners for their influencer campaign.
Pernod Ricard uses social data and consumer insights to drive every business decision.
Domino's Pizza France brought their social media operations in-house with Meltwater.
Related resources
Dry January and the Non-Alcoholic Beverage Sector
New Year’s Resolutions for 2025 and the Winter Arc
Food Prices and Inflation: What’s Trending in Online Conversations and Media Coverage
Exploring Tipping Culture: Insights from Social Media
The Biggest Marketing Trends for 2025
What Consumers Think About Self-Checkout
40+ Global Food Influencers to Inspire You
UGC Guide: What is User-Generated Content?
Food For The Poor
What Is Trendjacking and How Can You Use It For Your Brand?
Sapporo Beer
Nuun Hydration
Let's build your Meltwater suite.
You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.