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In 2021, we saw consumers download TikTok at an astonishing rate, demand more inclusive advertising practices, and discover the metaverse. Your marketing strategy needs to change alongside these consumer and technological shifts. 

In our guide, we walk you through the top trends that you and your team need to keep an eye on in 2022. These trends represent opportunities for you to test out new features, explore new platforms, optimize existing programs, and pivot into new directions. 

Metaverse - How will virtual spaces be used in the future?

Augmented Reality: The Ultimate Guide for Beginners

Where the hybrid event space is headed after Covid

What Is Employee Advocacy and Why Is It Important?

Why it’s time to build out that employee advocacy program

Meltwater - 2022 Marketing Trends.pdf

What’s next in the world of marketing? 

From the rise of TikTok to the metaverse, our 2022 Marketing Trends guide outlines the top social media trends you need to keep an eye on next year.

Marketing Trends to Prepare for in 2022

Thank you for downloading our 2022 Marketing Trends guide.

2022 Marketing Trends

As brands navigate today’s complex media landscape, characterised by constant information overload and fragmented audience attention, traditional advertising methods alone are no longer sufficient. Advertisements face saturation, ad fatigue, rising costs, and privacy concerns, diminishing their effectiveness and return on investment. 

User-generated content (UGC) emerges as a powerful alternative for capturing and sustaining authentic audience engagement. 

How UGC amplifies brand voice, fosters community-driven advocacy, and builds trust among consumers increasingly resistant to conventional ads

3-step approach to harnessing UGC effectively by focusing on active listening to consumer insights, meaningful community engagement, and cultivating brand loyalty

Download the guide now to unlock the power of UGC for meaningful brand connections in a fragmented digital world.

Meltwater APAC_Navigating the Noise - Harnessing UGC for Brand Growth.pdf

Discover insights in our guide to unlock the power of UGC for meaningful brand connections in a fragmented digital world.

Harnessing UGC for Brand Growth

Thank you, we hope you find the guide interesting.

It can be tough to come up with clever content for your social channels, 24/7, 365 days a year. So we’ve put together a 2024 Social Media Holidays Calendar to help your content planning for the year. 

Whether you’re looking for a way to celebrate the discovery of alien life 👽 (Science Fiction Day on January 2) or to highlight a nostalgic bygone piece of technology ☎️ (National Landline Telephone Day on March 10), we’ve got you covered.

The calendar also includes a complete list of monthly celebrations such as Pride and Women's History Month.

These celebrations, especially the niche holidays, provide an entertaining, clever, and easy way to enrich your social media feeds — helping you connect with your online audience on so many more levels.

Thank you! You may now access the 2024 social media calendar. Enjoy!

Simplify your social media management with Meltwater. Get in touch to learn more.

Downloadable 2024 calendar for national days, themes, and events.

Downloadable PDF and interactive 2024 social media calendar. National days, themes, and cultural events. Invigorate your content calendar!

2024 Social Media Holiday Calendar

Social Media Calendar, 2024

Social Media Holiday Calendar 2024

Black Friday and Thanksgiving typically mark the start for many brands to gear up for a big boost in holiday-related sales.

But in large corners for Asia Pacific, this momentum already starts at the tail end of October as many companies prepare for 11.11.

11.11 (or Double 11, or Singles' Day) is the largest single shopping day in the world by Gross Merchandise Volume and is bigger than both Black Friday and Amazon's Prime Day combined (Forbes).

We've created a short guide to 11.11, so you can understand:

What 11.11 is all about (and how does it differ from Black Friday?)

Strategies that companies such as Shein and TikTok Shop use to make the day a success

Case studies from brands such as Temu and SHEGLAM

How Western brands such as Apple and Nike are embracing 11.11

How Marketing and Communications professionals can use social media intelligence and influencer marketing tools to capitalise on the 11.11 buzz

Get Your Copy of Unlock The Global Potential Of 11.11

Unlock The Global Potential Of 11.11 | Free download

Unlock The Global Potential Of 11.11

2024 State of Social Media Report

When it comes to changes in digital behavior, 2024 has been one for the books as consumers have adapted to new technologies and evolved how they use existing ones. Explore all of the latest transformations occurring across the globe with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: October Global Statshot Report for the comprehensive stats on:

Growth for ChatGPT, Snapchat, Threads, and more

Download the October statshot report for the comprehensive data you need to optimize your digital strategies.

DataReportal GDR030 20241022 Digital 2024 October Global Statshot Report v01.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first nine months of 2024.

Digital 2024: October Global Statshot Report

Thank you for downloading the October Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first three quarters of 2024.

As the fight against climate change continues, consumers are looking for hope on a plate. Sustainable food and beverages are top of mind for health- and eco-conscious consumers. 

We used the Meltwater Suite to dig into the details. Check out our analysis in our 2024 Consumer Insights: Food & Beverage report.

Download a copy for exclusive insight into:

Trending topics in discussions about sustainable foods

Leading environmental concerns for sustainable food consumers

Most talked about sustainable beverages and brands

Top sustainable food and beverage conversation drivers

Looking for a recipe for marketing success? Download our 2024 Consumer Insights: Food & Beverage report.

Meltwater 2024 Food & Beverage Report.pdf

Explore Meltwater’s data-driven analysis of consumer preferences and trends for sustainability in the food and beverage sector.

2024 Consumer Insights: Food & Beverage

Thank you! Download the 2024 Consumer Insights: Food & Beverage report below.

As the year comes to a close, it's time to reflect on your PR and marketing achievements and prepare for the new year ahead. Join Meltwater in collaboration with Hahn Agency for an on-demand webinar where we'll guide you through effective strategies for crafting impactful year-end reports.

Identifying Key Metrics: Discover which metrics matter most for your reports and how to tailor them to your audience.

Overcoming Common Challenges: Learn tips to navigate typical reporting pitfalls and streamline your year-end processes.

Crafting Compelling Narratives: Understand how to present your data in a way that resonates with stakeholders and demonstrates your team's value.

Setting the Stage for Success in 2025: Get actionable insights on how to use your year-end reports to inform strategies for the upcoming year.

Request A Demo

On Demand Webinar: Mastering Year-End Reporting: Proving Your PR & Marketing ROI

Join Meltwater in collaboration with Hahn Agency for an on-demand webinar where we'll guide you through effective strategies for crafting impactful year-end reports.

Thank you! We hope you will find this webinar insightful.

As the year comes to a close, it's time to reflect on your PR and marketing achievements and prepare for the new year ahead. Join Meltwater in collaboration with Hahn Agency where we'll guide you through effective strategies for crafting impactful year-end reports.

What You’ll Learn:


Identifying Key Metrics: Discover which metrics matter most for your reports and how to tailor them to your audience.
Overcoming Common Challenges: Learn tips to navigate typical reporting pitfalls and streamline your year-end processes.
Crafting Compelling Narratives: Understand how to present your data in a way that resonates with stakeholders and demonstrates your team's value.
Setting the Stage for Success in 2025: Get actionable insights on how to use your year-end reports to inform strategies for the upcoming year.

Mastering Year-End Reporting Webinar - FINAL1

The social media landscape is shifting rapidly, making traditional methods of maintaining brand visibility less effective. With platforms like TikTok and Instagram dominating, staying relevant—especially with younger audiences who use social search over Google—presents new challenges. For brand managers, marketers, and communications teams, adapting to these changes is crucial.

In this webinar, you’ll gain insights into:


The growing influence of social media on brand discovery.

How to adapt your brand’s strategy to stay visible in the era of social-first search.

Best practices for leveraging influencers and creators to amplify your reach.

Strategies for creating native content that resonates with social audiences.

Real-world case studies on how social creativity and influencer marketing can boost discoverability.

Take a deep dive into How Social Media Is Rewriting the Rules of Brand Visibility

Watch this free on-demand webinar focussed on insights into social-first brand research with Meltwater and Stripe Communications

On-Demand Webinar: How Social Media Is Rewriting the Rules of Brand Visibility

On-Demand Webinar: Lost in the Feed: How Social Media Is Rewriting the Rules of Brand Visibility

Brand visibility webinar with Stripe Communications

Join us for an on-demand fireside chat on 2025 Marketing Trends—an essential discussion for marketers looking to stay ahead. We’re thrilled to be joined by the former CMO and CRO of Calendly, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

In this recording session you'll explore:

Digital Innovations for 2025: Dive into key digital trends set to shape the marketing landscape, from advanced consumer data practices to next-gen technologies that redefine customer experience.

AI’s Expanding Role: Uncover how AI will drive hyper-personalization, predictive analytics, and seamless automation, allowing marketers to engage audiences in real-time with unprecedented precision.

Content’s Next Chapter: Get insights into the evolution of content marketing and how to craft engaging, multi-channel stories that resonate with diverse audiences and increase reach.

Social Media’s Future: Discover the next wave in social media, including emerging platforms, innovative formats, and the role of augmented and virtual reality in creating immersive brand experiences.

On Demand Webinar: 2025 Marketing Trends: Set Your Brand up for Success

Catch our on-demand fireside chat on 2025 Marketing Trends with insights from Calendly's ex-CMO & CRO!

Join us for a fireside chat on 2025 Marketing Trends—an essential discussion for marketers looking to stay ahead. We’re thrilled to be joined by the former CMO and CRO of Calendly, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

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