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In 2021, we saw consumers download TikTok at an astonishing rate, demand more inclusive advertising practices, and discover the metaverse. Your marketing strategy needs to change alongside these consumer and technological shifts. 

In our guide, we walk you through the top trends that you and your team need to keep an eye on in 2022. These trends represent opportunities for you to test out new features, explore new platforms, optimize existing programs, and pivot into new directions. 

Metaverse - How will virtual spaces be used in the future?

Augmented Reality: The Ultimate Guide for Beginners

Where the hybrid event space is headed after Covid

What Is Employee Advocacy and Why Is It Important?

Why it’s time to build out that employee advocacy program

Meltwater - 2022 Marketing Trends.pdf

What’s next in the world of marketing? 

From the rise of TikTok to the metaverse, our 2022 Marketing Trends guide outlines the top social media trends you need to keep an eye on next year.

Marketing Trends to Prepare for in 2022

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2022 Marketing Trends

As AI technology advances at breakneck speed and the world of social media faces another eventful year, it’s trickier than ever for marketers to plan ahead. 

Our 2025 Marketing Trends Guide gives you our predictions for the big issues that will impact PR and marketing professionals over the coming year, so you can map out a winning strategy for your brand. 

Download your copy today, and get ready for whatever 2025 throws at you!

Get ready for whatever 2025 throws at you, with our in-depth guide to the biggest PR and marketing trends over the next year.

2025 Marketing Trends Guide

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Marketing Trends to Watch in 2025

What if you could make reporting both easier and more powerful? Instead of wasting hours gathering data and formatting slide decks every week, you could spend more time on creative campaigns and building media relationships. 

What if all of your reports were tailored to grab the attention of each of your different stakeholders? You could show them the insights that matter most for their role, and more easily get their buy in for your projects. 

You can do both, and this guide to modernizing PR reporting shows you how. 

Download “Modernize Your PR Reporting” today to learn how you can take the pain out of reporting.

Find out how Meltwater can help you - request a demo.

Make PR Reporting Painless and Productive

Modernize Your PR Reporting

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Trendjacking, the practice of hopping on a trending conversation and making it your brand’s own, can produce huge wins for your marketing and PR efforts. 

But it's trickier than it sounds! Our Ultimate Guide to Trendjacking provides a playbook for marketing and communications professionals who want to master the art of trendjacking, so you can jump on big moments before they pass you by.

The do’s and don’ts to make trendjacking successful

Key questions to ask when deciding whether to hop on a trend

Examples of brands who have used trendjacking to great effect

Tools and technologies you can use to quickly react to big moments

Download your copy of The Ultimate Guide to Trendjacking to learn more!

Hopping on trending cultural moments can produce big wins for your brand. Download our free guide for everything you need to know about trendjacking!

The Ultimate Guide to Trendjacking | Free Download

The Ultimate Guide to Trendjacking

When it comes to changes in digital behavior, 2024 has been one for the books as consumers have adapted to new technologies and evolved how they use existing ones. Explore all of the latest transformations occurring across the globe with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: October Global Statshot Report for the comprehensive stats on:

Growth for ChatGPT, Snapchat, Threads, and more

Download the October statshot report for the comprehensive data you need to optimize your digital strategies.

DataReportal GDR030 20241022 Digital 2024 October Global Statshot Report v01.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first nine months of 2024.

Digital 2024: October Global Statshot Report

Thank you for downloading the October Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first three quarters of 2024.

As the fight against climate change continues, consumers are looking for hope on a plate. Sustainable food and beverages are top of mind for health- and eco-conscious consumers. 

We used the Meltwater Suite to dig into the details. Check out our analysis in our 2024 Consumer Insights: Food & Beverage report.

Download a copy for exclusive insight into:

Trending topics in discussions about sustainable foods

Leading environmental concerns for sustainable food consumers

Most talked about sustainable beverages and brands

Top sustainable food and beverage conversation drivers

Looking for a recipe for marketing success? Download our 2024 Consumer Insights: Food & Beverage report.

Meltwater 2024 Food & Beverage Report.pdf

Explore Meltwater’s data-driven analysis of consumer preferences and trends for sustainability in the food and beverage sector.

2024 Consumer Insights: Food & Beverage

Thank you! Download the 2024 Consumer Insights: Food & Beverage report below.

Catch up on mid-year developments in global digital behavior! The Digital 2024: July Global Statshot Report is packed with the essential stats every data-driven marketer needs to refine their digital strategies. 

Explore more than 400 pages of definitive data, including the numbers on:

Access this report and start leveraging the data to drive your marketing strategies forward.

Digital 2024 July Global Statshot Report.pdf

Explore our comprehensive mid-year update to the data on how the world behaves online.

Digital 2024: July Global Statshot Report

Thank you for downloading the Digital 2024: July Global Statshot Report.

In today’s fast-evolving digital landscape, effective reporting is more than just tracking numbers—it’s about unlocking actionable insights to drive your strategy forward. This requires identifying meaningful indicators that capture deeper engagement, sentiment, and impact—metrics that genuinely reflect brand performance and reveal growth opportunities.


Join this on-demand webinar to explore the evolution of reporting and how it has transformed into a critical tool for understanding your brand’s position in the market.

In this session, we dive into the essential metrics every marketer, communications professional, and PR strategist should focus on to gain a competitive edge. 

Benchmark your brand against competitors to spot growth opportunities

Analyze key metrics to fine-tune your marketing, communications, or PR strategies by leveraging surfaced insights & recommendations from your data

Better quantify your marketing spend through PEO (Paid, Earned & Owned) Integration

Improve attribution tracking of your paid marketing efforts including influencer marketing engagements

Complete the form to view the webinar on-demand, and learn how to harness advanced reporting tools to uncover insights that can refine your strategy and help you stay ahead in 2025.

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On-Demand Webinar: Level Up Your Reporting With Metrics That Matter

Join this webinar to learn how to harness advanced reporting tools to uncover insights that can refine your strategy and help you stay ahead in 2025.

Thank you! We hope you will find this webinar insightful.

Level Up Your Reporting With Metrics That Matter - APAC EN Webinar

Hear from speakers at Verizon, Nestlé and Popeyes as they share their expertise in PR, influencer marketing, and communications. By registering, you’ll also get an exclusive sneak peek at our Year-End product release and roadmap. Don't miss this opportunity to stay ahead of industry trends, sharpen your skills, and maximize your use of Meltwater solutions.

Culture & Relevancy in the Ever Changing Media Landscape featuring, Emily Ciantra, Restaurant Brands International

Purpose-Driven Comms: Lessons From a Humanitarian Aid Organization to a Fortune 15 featuring, Hope Arcuri Armanus, Verizon

Democratizing Social Intelligence – How to Gain Executive Buy-In & Shift the Culture of an Organization featuring, Frank Gregory, Nestlé USA

Year-End Release Keynote: Up-level your Marketing and Communication strategies with the latest Meltwater innovations

Tune in to this 2 hour global event from anywhere in the world!

Request a Demo

On-Demand Webinar: Meltwater Summit Virtual 2024

Hear from leaders at Verizon, Nestlé, and Popeyes in PR & marketing, plus get an exclusive look at Meltwater’s latest tools.

Meltwater Summit Virtual 2024

In today's rapidly evolving media landscape, social media has become a crucial tool for PR and Communications professionals.

Join this on-demand webinar to explore the vital role of social media in media monitoring, risk management, and crisis response.

How to Leverage Social Media for PR and Communications: Discover effective strategies to harness the power of social media for your PR and communications efforts.

Importance of Media Monitoring: Stay ahead of potential risks and manage your reputation through the power of social media monitoring 

Australian Media Consumption Trends: Large percentage of Australians consume social media as their primary news source. Learn about how it impacts current affairs and day-to-day media consumption.

How to Build a Holistic Media View: Recognise the importance of consolidating traditional media and social media for a comprehensive understanding of your coverage. Avoid skewed responses by ensuring you have the full picture.

How to Reach Younger Demographics: Understand their media consumption habits and how to use social media to engage with them.

Using the Social Echo in Crisis Management: Amplify your reach, and use tracking  of both reach and social echo during a crisis.

Complete the form to view the webinar on-demand, and gain valuable insights and practical tips for leveraging social media in your PR and communications strategy. 

On-Demand Webinar: The Role of Social Media for Comms and Corporate Affairs

Join this webinar to explore the vital role of social media in media monitoring, risk management, and crisis response.

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