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In 2021, we saw consumers download TikTok at an astonishing rate, demand more inclusive advertising practices, and discover the metaverse. Your marketing strategy needs to change alongside these consumer and technological shifts. 

In our guide, we walk you through the top trends that you and your team need to keep an eye on in 2022. These trends represent opportunities for you to test out new features, explore new platforms, optimize existing programs, and pivot into new directions. 

Metaverse - How will virtual spaces be used in the future?

Augmented Reality: The Ultimate Guide for Beginners

Where the hybrid event space is headed after Covid

What Is Employee Advocacy and Why Is It Important?

Why it’s time to build out that employee advocacy program

Meltwater - 2022 Marketing Trends.pdf

What’s next in the world of marketing? 

From the rise of TikTok to the metaverse, our 2022 Marketing Trends guide outlines the top social media trends you need to keep an eye on next year.

Marketing Trends to Prepare for in 2022

Thank you for downloading our 2022 Marketing Trends guide.

2022 Marketing Trends

Successfully harnessing the power of AI all starts with the prompt. 💯

Once you unlock the formula for truly effective prompts, it becomes much easier to realize the value of AI for elevating your social program. 

Social managers can tap into AI tools for image generation, crisis management, videos, and campaign planning — reducing the demands on their time and making busy days go a bit smoother!

If you’re struggling to come up with prompts and need some inspiration, download this guide to access 80+ unique examples that can easily be adapted for your needs.

Free resource with 80+ AI prompt ideas for social media. Inspiration for AI content creation, crisis management, campaign planning and more!

80+ AI Prompts for Social Media [Free download]

Are you struggling to decode the AI hype and understand what this new breed of tools can really do for PR and communications professionals? Help is here! 

This no-nonsense guide gives you a clear overview of the current capabilities of AI technology and explains exactly how the different tools can be used to assist with the everyday work of PR and communications. The guide covers: 

If you’re ready to start integrating AI into your workflows to save time and supercharge your PR results, get your copy of the guide today! 

Confused by AI hype? This simple guide explains exactly how you can use AI for PR and communications.

The Simple Guide to AI in PR and Comms

The Simple Guide to AI in PR and Communications

Raise your hand if you’re a social media manager who’s ever run out of time for tasks like “write and film 5 TikTok videos for next week” or “plan a month-long campaign for an upcoming product release.” And why? Because you were too busy creating and scheduling regular posts, answering follower questions, and pulling analytics for an upcoming meeting? 😮‍💨

Social managers are often required to fill multiple roles as a team of one, which isn’t sustainable long-term. So, what’s the solution? Give AI a whirl! 😏

AI is ready to perform whatever function you need: videographer, writer, analyst, or even on-screen talent!

But it can be tricky to know where to start, so we created this guide. It will explain how you can use AI to streamline your day as a social media manager, including what tools to use, tips for better AI prompts, and plenty of examples to get you off and running.

Get the ultimate guide to using AI for social media. Prompt tips ►Tools library ►AI examples

The Ultimate Guide to AI for Social Media Management

Thank you! You may now access the Ultimate Guide to AI for Social Media Management!

Understand the world of luxury fashion resale  

Secondhand, pre-owned, pre-loved, used — call it what you want, but the online resale sector is transforming the luxury fashion industry and reshaping consumer demands along with it. Skip past the assumptions and get to the heart of what’s driving excitement with our data-driven  Consumer Insights: Luxury Fashion Resale report. 

The resale platforms most associated with top luxury brands

The emotional drivers behind the sector’s most talked about items

How resale is reshaping the way consumers look at luxury

Check out Consumer Insights: Luxury Fashion Resale for a deeper understanding of what resonates with today’s secondhand luxury shoppers.

Meltwater 2025 Luxury Fashion Resale.pdf

From buzzy partnerships to sought-after items, understand the ins and outs of the pre-loved luxury fashion world with key data, insights, and takeaways for marketers.

Consumer Insights Report: Luxury Fashion Resale

Consumer Insights: Luxury Fashion Resale

Digital 2025

Rev up your marketing with data-driven takeaways 

Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector.

The top brands dominating global news coverage 

Key stats on EV ownership conversations online

New opportunities to connect with consumers

Get your marketing strategies up to speed with customer needs in our Consumer Insights: Electric Vehicles report.

Electric Vehicle Industry Report.pdf

Get key consumer insights on the electric vehicle sector with this data-driven report. Learn which brands lead the race for global awareness, what EV consumers discuss most, and how marketers can tap into emerging opportunities.

Consumer Insights: Electric Vehicles Report

Consumer Insights: Electric Vehicles

Unlock New Brand Deals by Becoming an Authenticated Influencer

Watch this 15-minute walkthrough and learn how becoming an authenticated influencer can unlock new opportunities, increase your visibility, and strengthen your relationships with brands. Whether you're just starting out or already an established creator, this session is packed with insights that will help you thrive in the influencer marketing world.

Myth-Busting: We’ll address common concerns like losing negotiating power, losing control over your data, and more.

How Authentication Helps You Stand Out: Learn why verified data and performance insights make you more attractive to brands.

Full Control Over Your Data: Understand how you decide what data to share and how it helps build strong, transparent partnerships with brands.

How Brands Find You: Discover how brands search for creators on platforms and why authentication puts you at the top of their list.

Request A Demo

On Demand Webinar: Klear Platform Authentication Explained

Join Meltwater and Ogilvy in this on-demand webinar to explore key influencer marketing trends and strategies that will empower your brand to lead in 2025 and beyond.

On Demand Webinar: 2025 Playbook: Key Influencer Marketing Trends For Success

Thank you! We hope you will find this webinar insightful.

Klear Platform Authentication Explained

The proof is in the data: 2025 is poised to be a game-changing year for digital marketers around the world. Internet adoption, social media usage, and more are reaching historic milestones, but what does that mean for your goals and strategies? 

Join us for an insightful discussion with 2025 Global Digital Report author and Kepios founder Simon Kemp as he breaks the data down into takeaways you can run with. 

In this conversation, we’ll explore key developments in how the world stays connected, including:

Tune in and learn how to turn data-backed insights into gameplans. 

Request a Demo

Discover the top global digital behavior trends to know this year from Digital 2025 report author Simon Kemp.

On-Demand Webinar: The Global State of Digital 2025

APC Webinar: The Global State of Digital 2025

Catch UNICEF’s exclusive session from Sydney’s powerUP Day as their marketing and communications leaders share how to build a cohesive, high-impact strategy.

Anita Quigley, Head of Media and Public Affairs

In today’s fast-paced media landscape, trust, brand presence, and strategic storytelling are more critical than ever. This on-demand session unpacks how brands can navigate evolving media cycles, drive engagement through social media and leverage data and insights. 

How to understand your brand perception and build trust

How to align marketing and communications for greater impact

Data-driven insights for effective media and public affairs strategies

Examples of localised, relevant campaign execution

Sign up to watch

Spotlight on UNICEF: Building an Integrated Marketing and Communications Function, From Leadership to Execution

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