United States

Higher Ed: Marketing in the Time of COVID-19


From applications and admissions to tuition and teaching, the effects of COVID-19 have been widespread for colleges and universities.

Join our webinar on higher education marketing hosted by Public Relations professionals who are or have worked at Carnegie Mellon University, Yale University, and George Washington University.

Our co-hosts will explain why PR, marketing, and communications professionals at colleges or universities must retool their communications strategies before the start of the upcoming school year.

How to keep your online community engaged

What effective messaging can do to support recruitment

How to communicate around COVID-19 issues

Why you need to maintain internal communications

Featured speakers include: Larry Parnell, Program Director and Associate Professor of Strategic PR at George Washington University
Tom Mattia, former Chief Communications Officer at Yale

A Lesson in Crisis Communications: COVID-19 Case Study

Tip: Watch our free on-demand webinar "A Lesson in Crisis Comms: COVID-19 Case Study".

Free English On-demand webinar: How to adapt your higher education marketing strategy in response to  the Covid-19 pandemic.

Higher Ed: Marketing in the Time of COVID-19

Are you struggling to decode the AI hype and understand what this new breed of tools can really do for PR and communications professionals? Help is here! 

This no-nonsense guide gives you a clear overview of the current capabilities of AI technology and explains exactly how the different tools can be used to assist with the everyday work of PR and communications. The guide covers: 

If you’re ready to start integrating AI into your workflows to save time and supercharge your PR results, get your copy of the guide today! 

Confused by AI hype? This simple guide explains exactly how you can use AI for PR and communications.

The Simple Guide to AI in PR and Comms

The Simple Guide to AI in PR and Communications

Raise your hand if you’re a social media manager who’s ever run out of time for tasks like “write and film 5 TikTok videos for next week” or “plan a month-long campaign for an upcoming product release.” And why? Because you were too busy creating and scheduling regular posts, answering follower questions, and pulling analytics for an upcoming meeting? 😮‍💨

Social managers are often required to fill multiple roles as a team of one, which isn’t sustainable long-term. So, what’s the solution? Give AI a whirl! 😏

AI is ready to perform whatever function you need: videographer, writer, analyst, or even on-screen talent!

But it can be tricky to know where to start, so we created this guide. It will explain how you can use AI to streamline your day as a social media manager, including what tools to use, tips for better AI prompts, and plenty of examples to get you off and running.

Get the ultimate guide to using AI for social media. Prompt tips ►Tools library ►AI examples

The Ultimate Guide to AI for Social Media Management

Thank you! You may now access the Ultimate Guide to AI for Social Media Management!

As brands navigate today’s complex media landscape, characterised by constant information overload and fragmented audience attention, traditional advertising methods alone are no longer sufficient. Advertisements face saturation, ad fatigue, rising costs, and privacy concerns, diminishing their effectiveness and return on investment. 

User-generated content (UGC) emerges as a powerful alternative for capturing and sustaining authentic audience engagement. 

How UGC amplifies brand voice, fosters community-driven advocacy, and builds trust among consumers increasingly resistant to conventional ads

3-step approach to harnessing UGC effectively by focusing on active listening to consumer insights, meaningful community engagement, and cultivating brand loyalty

Download the guide now to unlock the power of UGC for meaningful brand connections in a fragmented digital world.

Meltwater APAC_Navigating the Noise - Harnessing UGC for Brand Growth.pdf

Discover insights in our guide to unlock the power of UGC for meaningful brand connections in a fragmented digital world.

Harnessing UGC for Brand Growth

Thank you, we hope you find the guide interesting.

Rev up your marketing with data-driven takeaways 

Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector.

The top brands dominating global news coverage 

Key stats on EV ownership conversations online

New opportunities to connect with consumers

Get your marketing strategies up to speed with customer needs in our Consumer Insights: Electric Vehicles report.

Electric Vehicle Industry Report.pdf

Get key consumer insights on the electric vehicle sector with this data-driven report. Learn which brands lead the race for global awareness, what EV consumers discuss most, and how marketers can tap into emerging opportunities.

Consumer Insights: Electric Vehicles Report

Consumer Insights: Electric Vehicles

2024 State of Social Media Report

When it comes to changes in digital behavior, 2024 has been one for the books as consumers have adapted to new technologies and evolved how they use existing ones. Explore all of the latest transformations occurring across the globe with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: October Global Statshot Report for the comprehensive stats on:

Growth for ChatGPT, Snapchat, Threads, and more

Download the October statshot report for the comprehensive data you need to optimize your digital strategies.

DataReportal GDR030 20241022 Digital 2024 October Global Statshot Report v01.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first nine months of 2024.

Digital 2024: October Global Statshot Report

Thank you for downloading the October Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first three quarters of 2024.

With AI, visual search, influencer marketing changes, and other shifts challenging MarComms in 2025, the focus for the upcoming year is on creativity.

Join Meltwater’s APAC Marketing Managers, Jemma Millington Buck and Sue Howe, as they unpack the current state of social media and marketing trends to watch in 2025. 

Use AI in new ways, navigate social media changes, and keep up with influencer trends.

Integrate top trends into your 2025 marketing strategy.

Think creatively, assess your current strategies, and find new ways to attract and keep customers.

Complete the form to view the webinar on-demand, and dive into these trends and see how you can apply these ideas to your strategy for the year ahead.

Sign up to watch

On-Demand Webinar: 2025 Marketing Trends: Build a winning marketing and communications strategy

Thank you! We hope you will find this webinar insightful.

[APAC EN WEBINAR] 2025 Marketing Trends

In this webinar, we explore the trends, challenges, and priorities defining the future of social media. Based on insights from over 1,100 survey responses, this session provides a comprehensive overview of the social media landscape and actionable takeaways to guide your strategy in 2025.  

Survey Overview: Gain an understanding of the data shaping our annual report.  

Social Program Status: Insights into how organizations are structuring their social media programs.

Goals & Challenges: Explore the objectives social media teams are striving for—and the roadblocks they face.

Channel Priorities: Discover which platforms are top of mind for brands in 2025.

Social Listening Trends: Learn how to leverage social insights to connect with audiences and identify opportunities.

Key Takeaways: Actionable strategies to refine and elevate your social media efforts.  

Our expert speakers, Bram Hermens, Marketing Manager Benelux at Meltwater, will share valuable insights from Meltwater’s State of Social Media 2025 report, equipping you with the knowledge to stay ahead in an ever-evolving digital environment. Our external speaker is, Rebecca Carter, Head of Social Media at Ogilvy Health. She will go into their social media strategy and highlight their key campaigns.

What are the trends, challenges, and priorities defining the future of social media in 2025?

Explore the trends, challenges, and priorities defining the future of social media in 2025

On-Demand Webinar: The State of Social Media 2025

State of Social Media Webinar EMEA on-demand

Is your brand ready to embrace the future of influencer marketing? With the rapid shifts in digital trends, stay ahead of emerging trends and strategies that are reshaping the influencer landscape.

In this exclusive on-demand webinar, Meltwater teams up with Ogilvy’s Head of Influence, North America - Ansley Williams to deliver expert insights on how to navigate the evolving influencer landscape. Drawing from her experience with global brands, this session will spotlight key findings from Ogilvy’s Influencer Marketing Trends report, empowering your brand to lead in 2025 and beyond.

The Evolution of Influence: Explore how the definition of influence is shifting and what it means for your brand.

The Rise of Relatability: Learn why transparency and real connection are key drivers of influencer success.

The Move Toward Long-Term Partnerships: Understand how sustained collaborations are replacing one-off campaigns for greater impact.

The Metrics That Matter: Dive into the KPIs that truly reflect success in today’s influencer-driven campaigns.

Don’t miss the opportunity to update your playbook with the latest strategies for influencer marketing success!

Request A Demo

On Demand Webinar: 2025 Playbook: Key Influencer Marketing Trends For Success

Join Meltwater and Ogilvy in this on-demand webinar to explore key influencer marketing trends and strategies that will empower your brand to lead in 2025 and beyond.

Is your brand ready to embrace the future of influencer marketing? With the rapid shifts in digital trends, stay ahead of emerging trends and strategies that are reshaping the influencer landscape.

In this exclusive on-demand webinar, Meltwater teams up with Ogilvy’s Head of Influence, North America - Ansley Williams to deliver expert insights on how to navigate the evolving influencer landscape. Drawing from her experience with global brands, this session will spotlight key findings from Ogilvy’s Influencer Marketing Trends report, empowering your brand to lead in 2025 and beyond.

What You’ll Learn:

The Evolution of Influence: Explore how the definition of influence is shifting and what it means for your brand.
The Rise of Relatability: Learn why transparency and real connection are key drivers of influencer success.
The Move Toward Long-Term Partnerships: Understand how sustained collaborations are replacing one-off campaigns for greater impact.
The Metrics That Matter: Dive into the KPIs that truly reflect success in today’s influencer-driven campaigns.

Don’t miss the opportunity to update your playbook with the latest strategies for influencer marketing success!

Webinar

Thank you!

Explore more free guides, reports & webinars

Explore by type

Guides

Webinars

Reports

Explore by topic

Let's build your Meltwater suite