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Integrated marketing is the single biggest opportunity for PR. Earned first thinking differentiates PR from the rest of the pack when it comes to creative thinking. PR is better positioned to run an integrated strategy than an ad agency - because it is easier for earned ideas to turn into paid ideas than it is for paid first ideas to work across earned.

Guide to Modern PR

Charlie Ayling, Head of Marketing (EMEA EN) at Meltwater - The Guide to Modern PR

Chris Hides, Managing Director at The Academy - Why Earned Media Ideas Work Across Paid but Paid Ideas Are Less Effective Across Earned Channels

Jordan Kavangh, Assocaite Creative Director at The Romans - 3 Case Studies Illustrating The Power Of Earned At the Heart Of An Idea

Watch the on-demand recording to learn more about why PR and the earned media ideas it generates are the keys to unlocking your integrated communication campaigns.

Free on-demand webinar: Learn about why PR & the earned media ideas it generates are the keys to unlocking your integrated communication campaigns.

On-Demand Webinar: Comms Collective - The March of PR

18 May Comms Collective: The March of PR

Tired of sending press releases into the void, only to be met with nothing but silence? Do you struggle to get your story noticed by journalists??

This guide is here to help, with useful tips, insights, and proven techniques for creating effective media outreach campaigns. Download “Craft Winning Pitches for Media Relations” now, and you’ll learn:

The secrets to writing press releases and pitches that grab attention

How the art of storytelling can bring your campaigns to life

When to use AI-powered tools to streamline your media relations 

Strategies for building relationships with journalists and influencers

Whether you work on an in-house PR team or at an agency, this eBook is packed with valuable advice that will help you achieve your media relations goals.

Enter your details to access the guide.

Learn to create compelling stories and powerful media relations campaigns that drive results.

Craft Winning Pitches for Media Relations

To demonstrate meaningful growth as a brand, you need to measure against more than just your own metrics and milestones. Another crucial piece of the puzzle is benchmarking: allowing you to see your progress against competitors and established industry standards.

There are many intricacies to benchmarking in the complex world of PR and marketing today. In this guide we’ll illustrate some practical ways you can use social listening to get deeper competitor and industry insights. 

Your go-to guide for benchmarking success. Explore smart social listening techniques to keep your brand competitive and informed.

Social Listening for Benchmarking Guide

Successfully harnessing the power of AI all starts with the prompt. 💯

Once you unlock the formula for truly effective prompts, it becomes much easier to realize the value of AI for elevating your social program. 

Social managers can tap into AI tools for image generation, crisis management, videos, and campaign planning — reducing the demands on their time and making busy days go a bit smoother!

If you’re struggling to come up with prompts and need some inspiration, download this guide to access 80+ unique examples that can easily be adapted for your needs.

Free resource with 80+ AI prompt ideas for social media. Inspiration for AI content creation, crisis management, campaign planning and more!

80+ AI Prompts for Social Media [Free download]

Understand the world of luxury fashion resale  

Secondhand, pre-owned, pre-loved, used — call it what you want, but the online resale sector is transforming the luxury fashion industry and reshaping consumer demands along with it. Skip past the assumptions and get to the heart of what’s driving excitement with our data-driven  Consumer Insights: Luxury Fashion Resale report. 

The resale platforms most associated with top luxury brands

The emotional drivers behind the sector’s most talked about items

How resale is reshaping the way consumers look at luxury

Check out Consumer Insights: Luxury Fashion Resale for a deeper understanding of what resonates with today’s secondhand luxury shoppers.

Meltwater 2025 Luxury Fashion Resale.pdf

From buzzy partnerships to sought-after items, understand the ins and outs of the pre-loved luxury fashion world with key data, insights, and takeaways for marketers.

Consumer Insights Report: Luxury Fashion Resale

Consumer Insights: Luxury Fashion Resale

Digital 2025

Rev up your marketing with data-driven takeaways 

Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector.

The top brands dominating global news coverage 

Key stats on EV ownership conversations online

New opportunities to connect with consumers

Get your marketing strategies up to speed with customer needs in our Consumer Insights: Electric Vehicles report.

Electric Vehicle Industry Report.pdf

Get key consumer insights on the electric vehicle sector with this data-driven report. Learn which brands lead the race for global awareness, what EV consumers discuss most, and how marketers can tap into emerging opportunities.

Consumer Insights: Electric Vehicles Report

Consumer Insights: Electric Vehicles

Unlock New Brand Deals by Becoming an Authenticated Influencer

Watch this 15-minute walkthrough and learn how becoming an authenticated influencer can unlock new opportunities, increase your visibility, and strengthen your relationships with brands. Whether you're just starting out or already an established creator, this session is packed with insights that will help you thrive in the influencer marketing world.

Myth-Busting: We’ll address common concerns like losing negotiating power, losing control over your data, and more.

How Authentication Helps You Stand Out: Learn why verified data and performance insights make you more attractive to brands.

Full Control Over Your Data: Understand how you decide what data to share and how it helps build strong, transparent partnerships with brands.

How Brands Find You: Discover how brands search for creators on platforms and why authentication puts you at the top of their list.

Request A Demo

On Demand Webinar: Klear Platform Authentication Explained

Join Meltwater and Ogilvy in this on-demand webinar to explore key influencer marketing trends and strategies that will empower your brand to lead in 2025 and beyond.

On Demand Webinar: 2025 Playbook: Key Influencer Marketing Trends For Success

Thank you! We hope you will find this webinar insightful.

Klear Platform Authentication Explained

The proof is in the data: 2025 is poised to be a game-changing year for digital marketers around the world. Internet adoption, social media usage, and more are reaching historic milestones, but what does that mean for your goals and strategies? 

Join us for an insightful discussion with 2025 Global Digital Report author and Kepios founder Simon Kemp as he breaks the data down into takeaways you can run with. 

In this conversation, we’ll explore key developments in how the world stays connected, including:

Tune in and learn how to turn data-backed insights into gameplans. 

Request a Demo

Discover the top global digital behavior trends to know this year from Digital 2025 report author Simon Kemp.

On-Demand Webinar: The Global State of Digital 2025

APC Webinar: The Global State of Digital 2025

Catch UNICEF’s exclusive session from Sydney’s powerUP Day as their marketing and communications leaders share how to build a cohesive, high-impact strategy.

Anita Quigley, Head of Media and Public Affairs

In today’s fast-paced media landscape, trust, brand presence, and strategic storytelling are more critical than ever. This on-demand session unpacks how brands can navigate evolving media cycles, drive engagement through social media and leverage data and insights. 

How to understand your brand perception and build trust

How to align marketing and communications for greater impact

Data-driven insights for effective media and public affairs strategies

Examples of localised, relevant campaign execution

Sign up to watch

Spotlight on UNICEF: Building an Integrated Marketing and Communications Function, From Leadership to Execution

Thank you! We hope you will find this content insightful.

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