Build better relationships with your customers.
We empower retailers like yours with tools to understand consumers and markets better and build stronger, more profitable relationships with your customers.
Retail is ever-evolving; we'll help you build what comes next.
With rapid shifts in online retail and declining high-street footfall, not to mention the heavy damage done by the global pandemic and supply chain crisis, retail and consumer goods brands are forced to be more agile and resilient. Challenged to look for ways to succeed, we have the tools to navigate this new business landscape.
$1.2 trillion is the estimated value of global retail sales via social media channels in 2025.
51% of internet users worldwide research brands, products & services before purchasing.
Shopping articles with the word "best" in the headline increased by 40% YoY.
Data-driven insights into the evolving ways consumers research and discover brands
Retail consumers are looking for products and brands they can trust.
In this report, we can see just how much retail consumers are searching for a sense of certainty. Whether they want a specific clothing style or a laptop with certain features, they need some guarantee that their money won’t be wasted.
We help retail and consumer goods brands track their performance with real-time analytics and data-driven insights during key events. Here are some examples:
The Big Game: exclusive dashboard
Discover the data and trends that shaped this year’s most-watched event. Our exclusive report highlights:
- Year-over-Year Trends: How audience engagement and buzz evolved.
- Sponsor Impact: The brands that made the biggest splash.
- Halftime Show Highlights: Kendrick Lamar vs. Usher – who ruled the stage?
- Luxury Brand Spotlight: The styles that stole the show.
- Celebrity Buzz: The stars who dominated social media.
NYFW SS25 exclusive social media breakdown
Stay ahead of the fashion curve with our in-depth analysis of the SS25 New York Fashion Week. Discover what’s trending, who’s making waves, and how the fashion industry is evolving. Our dashboard provides exclusive insights into the key elements shaping this year’s event.
Discover key F1 sponsorship insights
Are your sponsorship efforts winning the race? Or left at the starting line?
Access the dashboard to uncover these key insights around the second Formula 1 Las Vegas Grand Prix, including fan conversations, logo recognition, and driver sentiment and how Meltwater can help you dive deeper into these topics.
Paris 2024: Insight report
As the countdown to Paris 2024 unfolded, excitement grew, offering marketers a unique opportunity to leverage emerging trends and elevate brand engagement. Our comprehensive report explored the strategies that successful brands used to stand out at prestigious events like the Olympics.
Wimbledon 2024 Analysis Dashboard
Gain unparalleled insights into the 2024 Wimbledon Championships with our detailed analysis dashboard. Dive deep into the event experience, sponsorship dynamics, and player conversations to craft winning strategies for your brand.
Met Gala insight dashboard
Uncover the Met Gala's multifaceted impact with our exclusive Insight Dashboard. Take a deep dive into one of the most eagerly awaited events of the year, gaining valuable insights into its impact and significance in the industry.
Retailer Resources
2023 Industry Snapshot: FMCG
The 2023 Industry Snapshot: FMCG features insights sourced from the Meltwater Suite that you can use in planning your upcoming campaigns and strategies.
Maximize Retail Sales and Conversions With UGC
If you haven’t explored UGC as a strategy or you’d like to make more use of UGC to engage and convert shoppers, this is the guide for you.
Shiseido - Case Study
Shiseido partners with Meltwater to turn its once-fractured social operations into a company-wide social strategy.
BIC - Case Study
The company had never monitored sentiment or online mentions to gauge consumers’ perceptions of BIC, which is why the organization turned to Meltwater.
Olympus - Case Study
Prior to using the Meltwater media intelligence platform, it was a challenge for the Olympus communications team to monitor local and global media coverage as well as industry news and trends.
Sparkling Clean Insights
Which cleaning brands were most impactful among consumers? Find out in this dashboard which shows the global performance of cleaning brands including Dyson and Haier.
BIC's Snoop Dogg & Martha Stewart campaign
Discover what the online conversations were around the #BICEZREACH campaign featuring Snoop Dogg and Martha Stewart.
ESG perception tracker
The ESG Perception Tracker by Meltwater monitors public online perception of an organization's ESG (Environmental, Social, and Governance) performance to assist PR and communication departments in identifying threats and opportunities and measuring the impact of their ESG communication online.
Brand Relevance in Bags
These insights provide clarity on the overall conversations across all platforms regarding different types of bags and the most relevant brands in these conversations.
Retail Experience Analysis
This dashboard analyzes customers' overall ratings and reviews across Lidl's stores in Spain and France.
We have clients all over the world. Here are some of their stories.
Share real-time insights with the C-suite
Manual reporting was a real bottleneck for Vans and kept them from sharing real-time analysis with the C-suite. Then Meltwater stepped in.
Stay ahead with 24/7 insights
H&M Mexico sought real-time metrics to monitor campaigns, refine strategies, gain competitive intel, and manage crises with detailed reports. So they turned to Meltwater.
Unlocking new audiences
By optimizing content planning and facilitating efficient scheduling on Instagram, Fred Perry boosted fan engagement by 54% in Malaysia and 64% in Indonesia, while also saving valuable time for their small team.
Optimizing marketing communications
Country Road needed a reliable tool to plan and track media coverage effectively. By using Meltwater, they enhanced their marketing visibility and influencer partnerships, reaching over 53 million people.
Building brand awareness through data-driven strategies
The Jaunt aimed to increase brand awareness after rebranding while efficiently targeting new audiences; leveraging Meltwater's tools enabled them to enhance their marketing partnerships and drive significant revenue growth.
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